Finding Your Purpose

Finding Your Purpose

"Without the why, the how and the what don't matter!" ~ Dr. Nido Qubein

?

More than 20 years ago, before anyone started talking about the importance of having a "Why," an incredibly wise mentor of mine, Dr Nido Qubein of High Point University, told me, "Joe if you don't have a why, the how and the what don't matter!"

As I reflect back on the times in my life when I was driven towards a particular goal, whether it was writing my first book or starting my business, I was always crystal clear about the why behind my actions. I had a clear understanding of my purpose for that particular goal and was driven to achieve it.

When I look at the times in my life when I wandered, was unproductive, or did not produce my greatest work, it was clear to me that I was simply stuck in the how and what of a project, body of work, or the situation at the time.

I was missing the emotional connection to the purpose, I was missing the why behind my actions. And because I was lacking clarity I was unable to focus.

As a result, my energy was scattered and I was all over the place which left me less efficient with my resources and less effective with my results.

Where Do I Look?

So how is it that one can be led to finding purpose in work and in life?

At first the question in and of itself can feel overwhelming! However, it really doesn't have to be!

When you think about the work you are currently doing, the people you are leading, the reason you are drive 45 minutes one-way into work each morning, are you crystal clear about the purpose behind doing what you do?

Is there a clarity of purpose that stirs the passion inside of you and drives you to move towards creating or contributing to a body of work that is bigger than yourself??Sometimes you have to look beyond to what is right in front of your face and focus on the end result that you want in order to get clarity.

A Few Ideas

Maybe it is providing for your kids, to do for them what your parents did or didn't do for you. Maybe it is to make sure that each day you walk away from your work knowing that you did your very best work. Maybe, your work will provide the resources to fund a dream to stop working in 4 years, to retire in a log cabin in Colorado. Or maybe you are a leader and you know your why behind what you do is to influence others to do or to be their very best? Which by the way, is to be how I define a leader.

By paying attention to the why's behind all of the how's and the what's of your actions you may just gain some real clarity on your over-arching purpose,?you may just realize that your purpose has been there all along!

Until next time!

John Peters

I help small businesses and Special Improvement Districts grow. | Innovator | Executive | Entrepreneur | Author | Speaker | Marketer | Digital Innovator | Board Member | AI Optimist

1 个月

Really great post Joe and perfectly timed!

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John Lusher

Chaos Coordinator at The Social Buzz Lab: A Strategy First Digital Marketing Team helping brands, companies and individuals build Buzz on social media for over 15 years. Fueled by coffee and a love of marketing. ?

1 个月

Such a good post, Joe! Paying attention to our why’s is something we don’t do as often as we should. This is a good reminder we should do so much more often.

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Amy Tobin

B2B Marketing Expert, AI Marketing Specialist, Storyteller, Collaborative Executive Leader, Salesperson at heart

1 个月

This really resonates with me - especially your point about looking beyond what's right in front of us to find clarity of purpose; our 'why' often reveals itself in those moments when we feel most energized and fulfilled rather than in abstract contemplation.?

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Thanks for sharing Joe Contrera. Your posts are always helpful!

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