Finding your personal brand voice on Linkedin? Something to think about!
I continue to see more creators on Linkedin pushing unique styles and voices that are carving out niches for themselves, their brands and or content!
I referenced in a previous post on passing 7,000 connections one particular example Rish Mathur who brings standup comedy to an industry (sales) that I think generally receives this very well (sales is tough, some humor helps you get through those tough days).
But Rish doesn't stand alone, just to pick a few that I've come across:
Like it or hate it (them) they are building audiences around what they project and it is bringing value and starting conversations (which I'm sure is helping them win business), so you decide do you want to join the movement or stand in an ivory tower and point and criticize?
If you read my last post on How to Build A strong Linkedin Network, this honestly can only be done if you're a celebrity (would argue it won't be a strong network though) or if you have a strong identity, voice, and content engine behind you.
So finding that inspiration for you is more important than ever, and you don't need to look that far to get started.
I think the biggest rule for finding your brand voice to take away and get started with is...
Find your sources of Inspiration
And...
Just because you use Linkedin doesn't mean you can't source creative inspiration from other platforms and industries
For me, it starts with becoming a mixture of the people you admire, follow or surround yourself with.
Currently (and this can change) I pull inspiration from the 4 gentlemen below:
From left to right the creators I follow, who inspire me and my style:
- Marshmello - Brand (why I wear the hat!)
- Peter McKinnon - Filmography
- Casey Niestat - Creative (Why I launched a Youtube channel)
- Lil Dicky - Why I choose to do things differently on LinkedIn
It's important to note also that just being different and noisy is not going to work, people will just unfollow you in droves!
Crafting a message that is relatable, entertaining and punchy does have impact though and then owning that angle IMO is the future.
For me, I'm now focused on #employeefirst (you will see it on most of the posts I drop), I want to advocate for an employee-centric approach to growth, work, and learning.
Authenticity also plays strongly here, you can never force this long term and it needs to be long term, change does not happen overnight.
Good luck and Happy Hustling!