Finding Your Path in the Executive Protection Industry

Finding Your Path in the Executive Protection Industry

Throughout my journey in executive protection, I’ve always strived to excel in the technical aspects of the field. My goal has been to become a "Swiss Army knife" of the industry—capable of everything from concierge services to residential protection, cybersecurity, and beyond. I’ve completed the training, earned the “infamous” certificates, and developed the technical skills needed to back up my capabilities.

But despite these accomplishments, I’ve found myself asking a critical question: How do you actually land a job in this field? And not just any job—a role that builds meaningful experience, sharpens your skills, and positions you as a respected name in the industry.

The Harsh Reality of Breaking In

Many people suggest attending executive protection mixers, conventions, and networking events. While this advice holds some truth, it’s only part of the puzzle. The more I’ve read and observed, the more I’ve realized that the executive protection industry is both underregulated and underrated, heavily reliant on personal connections to sustain itself.

Between navigating 1099 contracts, securing insurance, obtaining business licenses, and acquiring armed guard certifications, there’s an entire maze of red tape to work through. Adding to the challenge is dealing with state departments, safety regulations, and local law enforcement agencies, which may not always be cooperative—depending on who you are.

It became clear to me that the key to success in this field isn’t just about certifications or technical expertise. It’s about how you sell yourself, introduce yourself to others, and master the art of communication—what I like to call "verbal judo."

Lessons Learned: Building Your Reputation

There’s no one-size-fits-all template for presenting your services to potential clients or corporations. You won’t find a clear guide on who to approach or how to sell your expertise. But here’s what I’ve learned through my own experiences:

1. Certifications Alone Won’t Cut It Having an Executive Protection certificate is just the start. It’s not enough to say, “Trust me, I know what I’m doing.” You must go beyond that, demonstrating your value in ways that resonate with clients and partners.
2. Learn to Market Yourself To succeed, you need to think like a businessperson. Learn how to market your services effectively, tailor your pitch to different industries, and become a skilled communicator. In this field, you’re not just selling protection—you’re selling trust, expertise, and peace of mind.
3. Networking Is Critical The old adage is true: It’s not what you know, but who you know. Building relationships within the industry is vital. Attend conferences, mixers, and events to connect with others, but don’t stop there. Invest in meaningful conversations and seek out mentors who can guide you.
4. Find a Mentor One of the most valuable lessons I’ve learned is the importance of mentorship. I’ve been fortunate to meet individuals who were willing to help, advise, and mentor me. A good mentor won’t see you as competition but as a protégé—someone they can teach and help grow without hesitation.

Final Thoughts

The executive protection industry is about much more than technical skills or flashy certificates. It’s about building trust, cultivating relationships, and mastering the art of persuasion. Success often depends on your ability to adapt, communicate, and think strategically.

If you’re just starting out, focus on finding mentors, sharpening your communication skills, and positioning yourself as a trustworthy professional. This industry thrives on connections, and the right relationships can open doors you never thought possible. Remember, success in executive protection is as much about who you know as it is about what you can do.