Finding Your Niche

After people know what I do, a lot of times they ask me the question: What's the hot franchise? Or what are the top franchises that are a good fit for me? The key word there is fit.

A lot of times I'll say it's not necessarily what the business does, it's really about what the business does for you and how it creates the business model for you. So, as we start to get into what the best fit for you is, a lot of times it comes down to a specific business in a specific field, like a niche (NEESH or is it NICH?)

What's really important is finding the right industry for you and then the right fit for you. We're going to go into a series breaking down all different types of demographics and businesses, focusing on the niche and how to find the right one for you.

And, that's based on your skill sets. It's based on the things that you want to do, things like sales, project management, employees, team management, and really digging into that right industry? fit for you. Then looking into your market and understanding the competition. ? We want to know how to dominate, or gain market share.? Then you do not have to? worry so much about competition, but how to implement the system the franchise offers.?

A lot of times as we start to consider business ownership, clients see all the businesses out there and worry that? there's too much competition. They think they can not succeed, and that's where franchising comes into play. It consolidates a market, it has the niche that separates it from the field of competitors. It allows you to dominate and build that market share.?

Stay with me the next few weeks as we really dig into niches and figure out how to find that business where you don't have to worry about competition.? You can build something great.?

My name is Tracy Rickman. I'm a franchise consultant with FranNet and I'd like to help you find your niche.