Finding Your Niche: Lessons from Shroomist

If you know anything about me, you know that I love mushrooms ever since I discovered Four Sigmatic in 2016. As a Harry Potter fan, mushrooms are the closest thing we have to magic potions ??.

Recently, I've been reading a lot about marketing and communications, and the concept of finding your niche target audience is key. But it's hard to find a niche, especially in my personal life, let alone for a business.

A few months ago, I opened an Etsy shop to sell digital prints for passive income and it was a bit stagnant. I put it aside. Then, I stumbled upon a group of local mushroom enthusiasts like myself and I just might have found my tribe. From digital nomad to woodland fairy, my love for mushrooms has truly taken over. Inspired, I started repurposing and creating posters because I couldn't find any mushroom art that I liked to hang up on my walls.

And then it hit me – I found my niche! Sometimes, the most obvious things are right in front of us. It's funny to think that I didn't think of this before, considering how much of an unofficial ambassador of mushrooms I am.

I wanted to share my experience with you all because if you're having trouble finding your niche, don't give up. Maybe stop searching and look at what's under your nose, and you might just find it in the most overlooked places.

Thanks for reading!

PS - If you'd like to support this adventure, hop onto this Etsy shop and add it to your favorites ??.

?? Take a trip www.shroomist.world and explore.