Finding Your Motive

When I first started creating videos a decade ago I quickly recognized I had a deep passion and great talent for it. However, what took me a long time to realize was that a successful video was more than pure passion and talent. I really had to learn this the hard way through my own experience.

Without a clear motive and purpose for the videos I created I missed the mark with both my clients and their audience. My talent and passion for video let my ego get the best of me.

Once realized, the impact was profound. My process became easier, clients were happier and their audience immediately connected to their videos.

This is why your MOTIVE is the most important aspect when creating any video. Your Motive will help you in these four areas:

1. Communicate clearly to your audience the exact message you want to get across
2. Be your guide to decision making throughout your creation process
3. Remind you exactly why you are creating this content
4. Prevent you from wasting time because you’re second guessing yourself

This seems to be the most basic concept and one that we hear often but when implemented will greatly improve your results!