Finding your marketing flow with SleekFlow’s Salesforce Marketing Cloud integration

As businesses increasingly focus on improving customer engagement, marketing automation has become a vital part of their strategy. For those who use Salesforce Marketing Cloud 's Journey Builder, we’ve got great news for you because SleekFlow ｜ 整合行动通讯 客户沟通团队平台 now offers seamless integration with Journey Builder!??

Businesses can efficiently incorporate personalized WhatsApp messages into their marketing automation journey. Many leading brands have already started integrating WhatsApp into their Salesforce strategy, and with SleekFlow's help, you can too.?

In today’s Level Up, let’s take a look at what SleekFlow’s Salesforce Marketing Cloud integration can do for your business.?

Top 3 capabilities of SleekFlow’s Salesforce Marketing Cloud integration for your business

By integrating Salesforce Marketing Cloud with SleekFlow, sending personalized WhatsApp messages on Salesforce’s Journey Builder is way more efficient. And the best part? It's that you can automate all your WhatsApp broadcast messages through the Journey Builder, all at the same time.?

1. Create a SleekFlow custom event in Marketing Cloud Journey Builder to send WhatsApp messages

With the Salesforce Marketing Cloud Journey Builder, you can create a custom event to send WhatsApp messages to your data entry sources. This means that you can now automate your WhatsApp messages, increasing the chance of converting your Salesforce leads while ensuring that none of the contacts are missed out.

Here’s a powerful statistic: Abandoned cart reminders can bring back a 35.26% increase in conversion rate.?

This integration can help you overcome this exact challenge that has become a headache for many e-commerce businesses. For example, you can send a message that reminds them of the items they left in their cart and offer them a discount code or payment link to complete their purchase.

With an average open rate of 98%, WhatsApp is proven to be an effective channel to recover abandoned carts and increase your conversion rates.

Read about SleekFlow Customer Success Story: TKD Lingerie achieved 40X return on ad spend

2. Copy payload from SleekFlow to Salesforce to send WhatsApp Cloud API template messages

You can easily use existing WhatsApp Cloud API templates on SleekFlow for your automated outbound messages. You can also encourage your Salesforce leads or contacts to engage with your brand with interactive WhatsApp messages and chat buttons.?

Let’s say you're a company that sells luxury clothing. You've been using Salesforce Marketing Cloud to manage your email campaigns, but you want to reach your leads and customers on their preferred messaging channel: WhatsApp.?

All you have to do is send them a welcome message with a discount code for their first purchase, or a message that invites them to book a virtual appointment with a sales representative.

This will help you build a more personal relationship with your leads and customers, and increase the chances of converting them into loyal customers.

3. Use Salesforce Marketing Cloud fields to populate message variables

The Salesforce Marketing Cloud integration with SleekFlow allows you to edit the message variables on the Journey Builder without switching apps or tabs. This means you can insert your Salesforce contact’s name or email address as variables in the WhatsApp messages. By maintaining the source of truth for your data on Salesforce as you create your automation journey on the Salesforce Marketing Cloud, you can ensure that your messaging is personalized, relevant, and effective.

For example, you can send a message that recommends products related to their previous purchases, or a message that invites them to a VIP event or sale. With higher user reach and engagement, WhatsApp is a powerful channel to retain your customers and increase their lifetime value.

Already using Salesforce Marketing Cloud? Here’s how you can get started with SleekFlow.

Until next time

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