Finding Your Edge

Having an edge against every other real estate agent in the marketplace is the difference between being ‘just another agent’, and being an ULTIMATE agent.

One that potential sellers are attracted to without you having to prospect.

One that gets the best listings without needing to discount your commissions.

And one that wins the ‘digital doorknock’ well before someone has picked up the phone to do business with you.

How do you find your edge? Simple. You work out what makes you, you.

You find your unique value proposition and you communicate it across every single touchpoint.

Finding your edge isn’t about trying to be something that you’re not.

It’s about embracing your realness.

Sellers want someone professional and that can achieve the best sale price for their home, but they also want someone that is REAL and that has life experience to bring to the table.

Remember: In the absence of any other differentiator, you will always be competing on price against several other agents.

It’s not the position that you want to be in.

Find out what makes you different.

Incorporate it into your elevator pitch.

Perfect your listing presentation.

And your job is nearly?done.