Finding and using your USP and UVP

Like many aspects of brand messaging, there’s a lot of confusion around your USP and UVP—or your unique selling proposition and unique value proposition.

Because they show your customers what you do, why they should care, and why you’re the best person to help, they’re important to your sales and marketing efforts.

For most people I typically work with, it comes down to knowing what you do, what you bring to the table, and why it matters. The rest is just wordsmithing. But far too many coaches, consultants, and experts spend too much time fine-tuning the words and trying to perfect these statements, and not enough time taking action that actually drives sales.?

However, there are steps you can take to streamline your process and get clear on what to say, while also gaining momentum in your business.

I broke down my approach in Unique Value Proposition (UVP) versus Unique Selling Proposition (USP). You’ll also learn:?

• How your UVP and USP affect your overall marketing efforts
• What you’re probably getting wrong
• How to refine your UVP and USP as you grow
• What actions you can take to use your UVP and USP (instead of just talking about it)

Head on over to Unique Value Proposition (UVP) versus Unique Selling Proposition (USP) for the full article. And stay tuned to our podcast for more details in an upcoming episode.

In the meantime, if you know you need help with your brand messaging, we’d love to help. Set up a call with Amy to learn what that can look like.

Alternatively, if you'd like to drop me a line and start an email conversation, reach out to me at [email protected]. I look forward to hearing from you.