Finding and Using Your Unique Voice

Posting engaging, valuable, insightful content is one of the best ways to build a network, attract opportunities and establish yourself on LinkedIn. And how you choose to post, and what you choose to post will be what sets you apart.

The key to standing out on the platform is the ability to develop a unique voice so you can distinguish yourself in the professional sphere. Having a distinct perspective is one way to increase your visibility, which helps to develop new and stronger connections, which in turn leads to those ever-exciting moments of opportunity.

So this month we’re putting a spotlight on standing out in a crowd. We’ve got some practical ways to help you hone that unique perspective, as well as some thought starters to set you on your way.

As always, we welcome your thoughts and feedback—let us know how we can support you in future editions by commenting below! ??

Finding Your Voice Within Your Niche

There’s only one you—that’s where to start.

Only you’ve had your life experiences, been through your career journey, developed your skills, formulated your opinions. This is the well to draw from when thinking about your unique outlook, and how you express it on LinkedIn. Here’s how you can start that process:

?? Reflect: Think back on your own career history - try and pinpoint those moments where your expertise aligned with your passions - or where it didn’t, and what that meant for you personally.

? List: When thinking of topics to post about, jot down a list of your skills and a list of your interests, check out where they intersect and see if one brings insight to the other.

?? Be introspective: Try and pinpoint what sets your viewpoint apart from others’ within your field. Some ways to do this might be thinking about what makes you energized, what makes you mad or what motivates you.

?? Be proactive: Don’t just think your thoughts, write them down! Whether it’s brainstorming to get ideas out of your head so you can sort the good from the bad, or journalling to enable reflection, it’s likely something you think or feel will be a good starting point for your content.

Each of these is a route into turning your own experiences and professional insight into content your audiences will find interesting, relatable and, crucially, valuable.

Ready, Set…Content Challenge!

Share one thing that informs your approach to your career

This month we’re looking at all things ‘voice’ and how you can develop yours in your content. Part of establishing your outlook is thinking about how specific experiences shape your views of your industry and career. So whether it’s something you experienced that’s stuck with you, or a personal perspective on your industry that you bring to work each day - we want to hear it!

To participate in the challenge, craft a post answering this question. Be sure to include the #OneThingToKnow hashtag and drop the link to your post in the comments below so our community can learn from your experiences and strategies.

Featured Posts

Here are some standout posts to draw inspiration from.

What makes Dan’s post stand out:

?Dan opens with an intriguing and personal statement, and he has a pithy, original way of expressing his idea. This encourages his audience to read on to hear his explanation and insight.

?He explains his original concept in clear, easy to read sections. There is a balance of motivational messaging that acknowledges challenges readers might be feeling, alongside practical ways to get into a particular mindset.

?He has a clear CTA to encourage conversation in the comments. The question he poses relates to his post, and is open ended. This ensures a productive and informative comments section that expands on the original post.

What makes Rupa’s post stand out:

?Rupa’s post draws directly from her personal experience. She explains how each step of the way taught her something that’s been useful in her career. This encourages readers to reflect and think about the skills they’re picking up in their own career journeys.

?Her writing style is direct and authentic. She writes conversationally and in short sentences. Keeping the tone light and fun makes her relatable. (We like pretzels too.)

?She includes video, adding an engaging visual element. Seeing her actually at work, really drives home her message that experience and hard work pay off.

Know someone who’d be interested in this newsletter? We’d love it if you shared it with them.?

Tell us which tips you found most useful. Are there any specific topics you’d like to see us touch on in upcoming issues? Let us know by replying in the comments ??