Finding Travel Clients: Data, Brands and Tech

Sexy Travel Data

What am i supposed to do with that?

Data is supposed to be important

But only if there is a story to be told

Conversation is meant to be what we do in real life

In video, conversational video is stepping into the shoes

Of a narrator

Telling stories that create connections

All well and good if you know what you’re connecting to

This is where data is meant to help

Common data that you piece together like a jigsaw

But common data won’t necessarily give you a story

Anybody will want to look at

Data therefore can help you only so far

To connect with humans also needs trendy

But Can data ever deliver trendy?

“Oh that was so last year!”

Because people move faster than data

Research is a starting point

Conversation is the beginning of relationships

Travel Brands

I’m sick to death of travel brands

Give me a bottle of brandy anytime

I’m not a number I’m a real person

Where’s the personal service?

These days the lines are becoming blurred

Just because there is an H or a V in front of a name

Is not a guarantee of individuality

The top one percenters can demand it

And get it at a snap of a finger

What’s underserved though

Is this idea that a concierge service is somehow

A fixed object

That desk you may have observed in hotel lobby’s

A person in a smart suit

Ready to spring, with a smile of anticipation to match

NOOO!

There is this thing called the internet

Whatever you want

And have a budget for

Is ready to be plugged into any plan you have in mind

Sure there is that convenience thing baby

But we are in a world where being the master of all

It’s done, it’s over

If you really love a brand

Wave your mobile internet thing at them

And let them come to you with a solution

Not the other way around

That’s what’s known as

A proper personal connection between a brand and the traveller

Anyone willing to begin joined-up conversations is a friend worth knowing

The Language of Innovation

Language is nothing, no more speaking in videos!

Silent movies are back

This is what’s known as the language of innovation

Having been on a flight 30 years ago

When everyone had to watch the same movie

Oh you cry. Surely you’re not suggesting a calamity

No

It was a Mr Bean movie

And everyone was laughing together

Regardless of language, background or culture

For those 30 minutes

We were all as one

Except the pilots

Who were not allowed to watch it ha ha

For five or so years technical innovation

Has been tested around video devices that are

Interactive or personalized or even immersive

But they’ve not really taken off

Too much interaction, too personalized , too immersive

Now though we maybe about to turn a corner

Mixed reality devices

Take them anywhere

The software does the heavy lifting , not you

And you wear it, just like clothes

Yes, wearable technology

It might take a few goes to get it right, but…

It’s a game changer

For education, for business, for leisure

Any device you regard as standard

Will be out

TV’s, computers, laptops, tablets, smartphones

You won’t need any of them

In a few years

You’ll Put on your wearable tech and go anywhere

Nothing stays still for long so…

Watch this space