Finding Sock-Sess

Trade Show Tips and Tricks From A Pro

Spring is coming -- and so are industry trade shows!

I've been to my fair share of trade shows as I spread the word about Spirit Sox USA. Along the way, I've learned some tips to keep me sane (and not in pain).

1. Wear comfy shoes?- No one looks at your shoes. You will stand all day and walk miles, so be comfortable!
2. Make sure your booth is open and inviting?- Don't put the table straight across your enclosed booth and sit behind it. That puts a barrier between you and potential customers — the last thing you want!
3. Put out yummy candy?- And I mean the good stuff — like Snickers, Hershey's and Root Beer Barrels! Even if you don't have a sales conversation, you'll give someone a much-needed sugar rush during a long day at the show and they'll appreciate you for it!

When it comes to giveaways, of course I have thoughts to share. The #1 item I dislike at conferences is t-shirts. Most of the time they hand out a men's XL and they're typically scratchy. Ick.

My favorite giveaway item, besides?socks,?of?course, is popcorn. It's the perfect little snack for a conference and you can usually follow the smell!

Find me at? California Association of Directors of Activities (CADA) Mar 1-4 in San Diego and WBENC National Convention March 20-24 in Nashville if you're headed to either! I'd love to see you there!

If you need socks for your upcoming trade show or event,?shoot me an email?to get started!

Looking For A Unique February Gift?

If you're stuck for a gift idea, take a look at our sock subscription.

Every month, your recipient will get two pairs of super-cozy, super-fun socks. They're sure to love you for it!

Nacho socks are just one of our fun pairs for this month!

Get started:?Warm their heart (and feet) with a monthly sock-scription!

Sock of the Month - rater8

Our Sock of the Month customer,?rater8, is the leader in healthcare reputation management, giving medical practices the tools they need to build online reviews and boost their overall image.

Their industry-leading technology is called pollin8?, so it’s a no-brainer that they’ve adopted the bumblebee as their mascot.

With a design at the ready, rater8 initially approached a different vendor with their sock needs, but that vendor was ultimately unable to deliver.

With conference dates looming and swag lacking, rater8 turned to us at Spirit Sox USA. The collaboration was a success from the start. Not only did we create the socks exactly as the rater8 team had envisioned, but we even managed to deliver them ahead of schedule despite the tight deadline.

The rater8 team tells us they are so excited to share these bee-utiful socks with conference attendees!

Want your own custom socks for customers, employees or events??Let's get them started!

Upcoming Sock-Worthy Events

Celebrate with socks!

April 2:?World Autism Awareness Day

April 3:?National Find A Rainbow Day

April 8:?National Zoo Lovers Day?

April 16:?National Wear Your Pajamas To Work Day

April 20:?Get To Know Your Customers Day

April 23:?National Picnic Day

April 30:?National Hairstylist Appreciation Day

Let's Be Pen Pals!

I want to hear from you! Do you have questions? Comments? Did you see some cool socks this week? Did you like something I posted on social? When you reply to this email, it goes straight to me.

Don’t I know you from somewhere??

Are you following us on?Pinterest,?Facebook?and?YouTube? I hope so! Or I’d love to have you?connect with me personally on LinkedIn.?

When you need socks for your business, school, team, event, or fundraiser, I’m here to help! I work with each and every customer personally to make sure you love your socks!

Let’s start yours!

Until next time,

Lisa