Finding the Right Patients for Your Practice

A lot has changed in the healthcare field since Brett started out.

He opened his chiropractic practice in Sydney, Australia over 20 years ago. Back then, Yellow Pages ads ran the show. If you could get attention from those, you’d have a good flow of clients.

Things are different now.

In particular, Facebook has become the dominant marketing force in the industry. Brett came to us because he needed to learn how to use it to communicate better with his audience.

We taught him everything that he needed to know about creating Facebook ad campaigns.

His biggest takeaway was learning how to use the platform’s audience targeting features. As Brett puts it:

“Everyone has a personalized market and I needed to learn how to really hone in and target my own specific market and talk to them as if we're having a conversation right now. I realized how much I'm missing out on, how many people I'm missing in targeting.”

Brett has put the lessons he learned with us to good use.

Now, he’s established himself as an expert in his niche. And that means he can use Facebook to generate a healthy flow of leads for his practice.

This is a crucial lesson for any practice owner.

Trying to serve everybody at once will create challenges for your practice. Your ad campaigns will cost more because you’re targeting a larger audience. Plus, you’ll attract patients who aren’t a good fit for your practice.

The solution, as Brett discovered, is to define your niche.

Figure out what you’re absolutely great at and focus on that. Identify the people who need the solutions you provide. And then target them with your marketing.

No, you won’t reach as many people with this targeted approach.

But the people you do reach will be the right people for your practice. They’ll be the people with problems that you can solve. And that means they’re more likely to work with you.