Finding the right copywriting specialist

Every company needs a copywriter. You might already have someone doing the tasks of one and having the skills of one - just without the official title.?

Before getting into further detail, content writing and copywriting sound very similar but have their differences. Copywriters focus on producing content to promote your company and services to future clients with marketing tactics and creative leads; including landing pages, social media posts, and email campaigns to name a few. We’ll be focusing most on this role.

Content writers are more focused on informing the readers and increasing engagement by backing up their writing with facts and persuasion. This content includes blogs, newsletters, how-to’s, and more. They research topics to cover on the business’s industry while copywriters spend more time analyzing the brand's style and business goals.?

Our blog, for example, is based on content writing since we aim to cover industry related topics and engage with our audience!?

Both types call for search engine optimization (SEO) - getting to know the algorithms that determine how quickly viewers will see your content while searching for related topics and services. This includes keywords, backlinks, phrases, etc. Spending time on SEO can also improve brand awareness!

There are many benefits to having a copywriter. First and foremost, it saves you time! Now you can spend more time working on other tasks and reviewing the content to your team's liking. Copywriters, ideally, publish content frequently which increases engagement and performs well with Google; since the platform takes a liking to sites that publish at least one blog or article a week.?

They can collaborate with your social media manager, making sure all content is convertible to your social platforms and site to pull in more leads and grow your community. Let’s say your Instagram and Facebook accounts are covering SEO basics this week. Your copywriter would write long-form content that goes more in depth to the topic.?

Here are our top three recommendations for copywriting specialties when starting a business; together with format and collaborating role examples.

Direct response copywriting

• Goal: To get the reader to quickly take action
• Includes: Clickable icons, response boxes, newsletter signup?
• Collaborates with: Web developer, UX/UI designers?

UX (user experience) copywriting

• Goal: Help the reader use your site, app, service
• Includes: Wording to guide the user from page to page, interesting descriptions to improve their experience, captions for free services?
• Collaborates with: UX designer, social media manager?

B2B (business to business) copywriting

• Goal: Marketing your services/content to other businesses as your intended clientele?
• Includes: Landing pages, ads, brochures, social media posts, reports?
• Collaborates with: Marketing manager, social media manager

Which writing style has helped your business thrive??