Finding real review videos for your socials is now even easier.

We hope your week has been good thus far and that (if you celebrated), you had a wonderful Easter weekend!

Things have been busy over at Marker HQ, and April marks another development milestone for us.

Since our launch a few weeks ago, we’ve been listening to user feedback, and the number one query from our community was the inability to use the site on mobile. So today, we’re delighted to let you know that Marker is now mobile functional!

From a Buyer’s perspective, this means you can register, browse the site, preview, buy and download purchased videos, all in a few simple clicks.

So, if you’re curious, click here on mobile or desktop to take a look for yourself!

The benefits of our videos

1: Brands can no longer solely rely on the power of influencer marketing.

Whilst it may seem new, influencer marketing has been growing and growing for the last decade, changing the landscape of marketing and advertising rapidly by putting brands in front of mass-reaching creators on platforms like Instagram, YouTube and TikTok.

Post-pandemic, attitudes have changed, however. Consumers are now less tolerant of mass consumption online, of a single YouTube video containing 3-4 brand sponsors and of hearing briefed taglines woven into a creator's stories over and over again.

The average consumer now wants to see authenticity and rawness amongst content, think less polish and finesse, and more honesty and reality.

2: Our videos celebrate the creators who already love your brand & products.

Marker videos are off-the-shelf, not commissioned, not briefed, not directed by you or us.

Instead, we advise creators of the brands who need content, and encourage them to record videos for said brands if they already use and love your products.

This results in honest, engaging videos that showcase products in a new light without an overly branded feel, instead, it’s a fresh piece of user-generated content that you now own. ?

3: Regular UGC videos aren’t brand-owned and can’t be relied upon for ads.

Whilst your brand may be regularly tagged in creator videos across social platforms, there are limitations with this line of content.

The videos are not owned by you, the user can remove them any time, and the videos cannot be used in marketing materials or ads without explicit user permission.

Marker videos on the other hand, are yours once purchased. Chop them up, brand them, add trending music, embed into emails or sponsor them- the options go on and on.

4: Finding the right UGC yourself can be time-consuming.

Ask any social media manager what their biggest content challenge is, and they’ll likely tell you that it’s time.

Trawling through tagged posts, filtering via hashtags, contacting users to ask for share permission, and databasing creators are lengthy processes that fuelled the design of our platform, and we think Marker is the solution to this.

With Marker, you browse the videos (by scrolling, searching your brand name or product type), preview, add to cart and checkout, all in less than 60 seconds!

Get in front of creators.

Want to feature your brand to 500+ creators?

If you like what you’ve heard above and are interested in getting your brand (and, as a result, videos to purchase) on Marker, then get in touch.

Email us at [email protected], and we’ll chat about how we can help!