Finding Résonance

Some years ago, Maison Louis Jadot, a respected wine brand in Burgundy, France, began exploring Oregon as a place to make extraordinary wine from the same grape variety grown in Burgundy – Pinot Noir. They sought a vineyard that embodied the character of Oregon through rich history and expressive soil, which they found in the hills outside of Carlton on a beautiful property planted over 30 years ago.

We wanted to create a brand that expressed how the land spoke to the people behind Résonance. We used the iconic fir trees of the region to root the design in a sense of place while subtly alluding to the image of a sound wave – capturing “resonance.”? Deep colors are indicative of the grape varieties and the rich mineral soil they are grown in.

Over the years, the Résonance wine portfolio continued to grow and so did their need for a defined wine tier system for special direct to consumer offerings. Distinctly different, yet complimentary to their single vineyard and estate offerings,, these wines represent the highest quality and most unique expression of their Oregon vineyards.

Choix du Coeur translates to “the heart’s choice,” and is a selection of the winemakers, Jacques Lardiere and Guillaume Large’s, most loved barrels from the Résonance and Découverte Vineyards. A cousin to the single vineyard packages, the simplified tree line and rich deep colors overlaid on pearlized paper are elegant, refined, and evoke the feeling of a moonlit night.

The Memory Block wines are a pure presentation of the three Pinot noir clone varietals planted at Résonance Vineyard, and serve as a record of how each clone expressed itself year-over-year within each block. We drew inspiration from the periodic table, also an expression of parts that make up the whole, which you see in the single R and square label. Knowing they would be hand-sold in the tasting room to an educated wine consumer, we leaned into a sleek and minimal label that encourages a sensory experience.

The result of this expanded portfolio is an elegant and defined brand system that tells the many facets of Résonance’s winemaking story, which is rich with meaning and ever evolving.?