Finding Qualified Sales Leads - By Zest Consultancy
Kristy Davies-Sumpter
Virtual Sales Director for SMEs that want to grow| The Sales Den training programmes for SMEs who want to develop sales skills and achieve their sales goals | Sales Training | Sales Prospecting Blueprints & Bootcamps
Introducing the Sales Playbook for Smes, our new LinkedIn newsletter!
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Tips for finding qualified sales leads
Sales prospecting is a big deal in B2B sales. It's all about finding and connecting with potential customers who might be interested in your products or services. Although it can be a bit of a challenge, the benefits of sales prospecting are totally worth it.?
By putting in the effort to find new leads and build relationships with them, you can grow your business, increase your revenue, and keep your customers happy for the long haul. In short, effective sales prospecting is super important for any B2B company that wants to succeed and thrive. Here are some effective ways to identify potential leads:
1.?Give networking a go!
Get out there and meet people! Attend events and conferences where you can mingle with potential customers and other professionals in your field. Building relationships is key to generating leads.
2.?Referrals
Ask your happy customers for referrals. They'll be happy to help you out, and referrals are often the best source of high-quality leads.
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3.?Always do your research
Do some online research to find businesses that could use your products or services. Use search engines, industry directories, and social media platforms to identify potential leads.
4.?Email campaigns do work!
Craft friendly, personalised emails to introduce yourself and your business to potential customers. Don't be afraid to follow up and keep the conversation going.
finding qualified sales leads5.?LinkedIn Prospecting
LinkedIn is your friend! Use LinkedIn Sales Navigator to target potential customers based on industry, location, job title, and so much more.
6.?Who is ready to buy?
Use purchase intent data to identify businesses that are actively looking for products or services like yours. This can help you focus your efforts on businesses that are most likely to buy.
Remember, generating B2B sales leads takes time and effort. Don't get discouraged if it doesn't happen overnight. By using a combination of these methods and staying persistent, you'll start to see results!
In a nutshell
Sales prospecting is a crucial part of any successful B2B sales strategy. It's not always easy to find and nurture leads, but the rewards are totally worth it, like more revenue, happy customers, and long-term relationships.?
Our news sales training program launching soon is designed to help you master the art of sales prospecting and generate awesome leads for your business. With expert tips and practical techniques, you can take your sales game to the next level and achieve your business goals.
Don't wait, sign up for our mailing list today to be notified when the sales programme launches in a few weeks and start rocking your prospecting skills! Sign up here
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1 年Well done on getting this launched Kristy. ?? I’m sure it will be invaluable.
Commercial Cleaning Expert. I WIll help YOU with ALL your Commercial Cleaning needs. With over 25 years experence in the industry we are a one-stop shop. What are you waiting for?
1 年Looking forward to this Kristy Davies-Sumpter
An award winning MD of Pure Human Resources, an independent HR, Training and Recruitment Consultancy
1 年Brilliant Kristy Davies-Sumpter!
Experienced Headhunter ? Specialising in the Marketing & HR sectors ? Executive Search ? Recruitment Partner to HR Consultants ? Former In-house Recruitment & HR Manager ? Over 20 years' recruitment experience
1 年Well done Kristy - looks great :-)
Marketing and Business Development Consultant
1 年Congratulations on this launch. A much needed and valuable tool for all SMEs.