Finding a Profitable Niche

Finding a space in the market that is unchallenged by competition is the Holley grail of positioning strategy. unfortunately these spaces-known as market gaps- are often illusive, and the benefits of finding one are often equally illusory.

Although competition is a fact of life, it makes business difficult, contributing to an ever downward of prices, ever rising costs( such as the funding of new product development and marketing) and an incessant need to over maneuver and out smart rivals.

in contrast, the benefit of finding a market gap-a small niche segment of the market, that is unfettered by competition-are obvious: greater control over prices, lower costs, improved profits.. the identification of a market gap, combined with a dose of entrepreneurial spirit, is often all that is needed to launch a new business

in 2016, Twitter founder jack douresy combined short form communication with social media, providing a service that no one else had spotted. free to most users, revenue comes from companies who pay for promotional tweets and profiles. Twitter earned advertising revenues of $582 Million in 2013 !!

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