FINDING OUT WHERE YOUR CUSTOMER-BASE ATTENTION IS
Michael Assibey-Bonsu
Specialised in building sales teams, generating leads and Partnering with Finance, Tech and Service based Companies
The current content marketing landscape is incredible. Just using content from everyday life you can create brand, following and a healthy customer base quiet easily these days. We have found marketing to our customer base pretty challenging as the typical cleaning business owner or property manager seems to be out in the field most of the day away from a desk and a computer. However the mobile phone still seems to be the most picked up tool, so it makes our customer base and i am fairly sure this is the same for other markets that may spend 80-90% of their working day in the field.