Finding the Opportunity Within The Uncertainty

As we recently celebrated our 35th anniversary and head into the second half of the year, it goes without saying that 2020 has been like no other. We’ve taken a closer look at how we can better serve our clients and help drive growth opportunities for your business by turning data into value-added, actionable insights. We have a genuine desire to dive deeper into what motivates consumers so that you can develop deeper connections with your audience. That’s why we’re excited to introduce our new evolution of MacKenzie.

Data has always been the core of who we are and what we do; that isn’t changing. In these unprecedented times, data is one of the few things that lead to business decisions that improve performance and positively impact your bottom line. It’s also how we carry out our vision of driving agility, innovation, growth, and remarkable customer experiences for our clients. While staying true to our roots and the core values that make us unique, this brand evolution is inspired by our expanding philosophy and understanding that as the world changes, so must we.

Not too long ago, the collection and strategic use of customer feedback was a linear process; learn from the past, apply to the present, influence the future. Since then, market expansions and omni-channel consumer behaviors have shifted the business landscape and redefined consumer engagement. That once-effective linear approach to leveraging customer feedback and market insight is being disrupted and therefore a non-linear strategy is needed to manage the non-linear customer journey.

With this in mind, we’re evolving our approach and re-imagining our core services in ways that align with the modern world; while staying true to the values and principles that have made us successful throughout the past 35 years.

Our clients can expect the same level of creativity, curiosity, integrity and passion that have become synonymous with the MacKenzie name, and know that our objectives are wholly focused on empowering their team with the data-driven insights needed to accomplish their goals. The approach is simple, yet powerful:

•  Provide the clarity and confidence to make intelligent business decisions
•  Deliver reporting focused on actionable insights in support of specific objectives
•  Mitigate risk with a forward-thinking strategy based on in-depth analytics
•  Translate data into powerful, engaging stories with practical application 

A lot has changed over the past 35 years, but our commitment to our client’s success has not. We value the long-term relationships we form with our clients and are dedicated to empowering them with the strategy, tools and insights needed to achieve their most audacious goals. We’re finding countless opportunities within this current state of uncertainty, and we want to share them with brands that are as excited as we are.

If you’re interested in learning more about our services or just want to chat about the future of your brand, please don’t hesitate to reach out. We look forward to hearing from you!