Finding The Need First

Before you tell your prospect what you have, find out what he or she wants. Does that make sense? Until you know and understand the challenges how can you help? In truth, you can’t. 

The job of anyone who sells either a product or a service is to know the need(s) of that prospect. Doesn’t the doctor, lawyer or accountant ask a bunch of questions before he or she attempts a solution for their client or patient? Whatever you sell, products or services you must ask questions. The better the questions you ask the better your information that will allow you to prescribe the best solution.

Always ask open-ended questions like, “What is going on in your business these days and how have things changed?” Another open-ended question that can give you lots of great information, “Many of our clients in your business are reporting problems with areas A, B, and C. How are these areas affecting you? What do you think about them?” 

Now sit back and listen. You will soon know what you must do to make this prospect a client. When that prospect and/or client calls, you make sure your On-Hold message reflects your company’s personality along with your marketing and branding message. 

HoldMasters helps businesses around the country create custom Advertising On-Hold. 

Since 1987 HoldMasters has been helping both Fortune 500 companies, mom and pop businesses, and home-based businesses, maintain that emotional connection as well as their marketing and branding messages to their clients and prospects around the nation to enable them to increase their ROI with custom On-Hold-Messages. It gives you the ability to up-sell and cross sell your present clients and, it makes a small business sound big and a big business sound friendly. 

Let HoldMasters help you when your business is on the line.