Finding My Voice: A New Chapter in Personal Finance and Beyond

Recently, I was taken by surprise when I discovered my position as the #1 influencer in personal finance on LinkedIn Philippines. This unexpected recognition didn’t just honor me; it fueled an excitement that I could hardly contain. Ranked 98th across all industries in the Philippines, my journey over the past three weeks has taught me that passion, consistency, and authenticity can lead to remarkable milestones.

A New Journey Begins

Creating written content on LinkedIn has opened a new chapter in my professional journey. I hadn't monitored my growth before, but with a strategic focus on personal finance, my contributions have found their audience. It’s been three weeks of persistent effort, sharing insights that resonate with people—and it’s working. Today, I feel the beginnings of an influential voice reaching and impacting individuals within and beyond my industry.

Nurturing Online Connections

The digital world offers endless possibilities to build connections. It’s fascinating to be part of what's modernly known as parasocial relationships. You might be wondering, what does that mean? It’s when content creators like myself connect with audiences, forming one-sided relationships similar to those between fans and celebrities. Fans follow closely while the celebrities may not know them personally. I am on this journey to transform and grow these connections further.

Growing with Foresight

Right now, my presence spans LinkedIn and Substack, where I publish my newsletter. It’s a thriving space—1,000 views and counting, with a gratifying open rate of nearly 60%. While my subscriber list may be modest, the engagement speaks volumes. I am keen to diversify across at least two more platforms: exploring short posts on Threads and sharing dynamic videos on TikTok. Video content, enhanced by the latest technology like artificial intelligence, deepens engagement, as people see and hear you in ways text alone cannot replicate.

Crafting a Personal Brand

Personal branding isn’t just about visibility; it’s a commitment to creating value and fostering trust. My focus remains steadfastly on creating meaningful content. Monetization is a secondary, eventual goal. Today, my priority is to expand my audience organically, offering genuine insights, and actively engaging with each platform’s community. Being part of a growing digital economy, the potential to influence positively drives my actions.

Empathy and Vision

My aspirations are fueled by a vision of extending my impact globally. The internet allows dreams to scale beyond borders. As I move forward, I carry a desire to influence positively in realms of personal finance and beyond. This is not merely about gaining followers; it’s about making a real difference, inspiring others, and nurturing knowledge.

Celebrating and Aiming Higher

So here's to celebrating today’s achievements— from topping the LinkedIn charts in personal finance to envisioning what comes next. I am eager to keep the momentum, to continuously deliver content that matters to you and helps build our parasocial connections into something substantial.

Join Me on This Adventure

I invite you to join me on this adventure. Whether it’s building your financial knowledge or discovering the latest trends in personal branding, let’s grow together. Feel free to share your thoughts in the comments or connect with me on LinkedIn or Substack. I treasure the opportunity to learn from your experiences as much as I relish sharing mine.