Finding more clients? It's (mostly) in the planning
Dear Reader,
Following Gary Vaynerchuk ’s content-creating advice, ‘document, don’t create,’ I announced last week that I’d start documenting my new business development journey with birds eye media via the If Darrel was a Cat newsletter.
Here, then, is the first instalment.
INTRODUCTION
Though typically working from home, I’m enjoying visiting the birds eye media HQ once a week to spend time with Deano and the team.
This week's visit coincided with the guys presenting an incredible new virtual reality experience to an excited client (the squeals of delight gave that away). I can't go into details about the project (for obvious confidentiality reasons) other than to say it's related to property sales and remote property viewing.
When you consider I grew up in an era of Pong TV games and cassette players, what can be achieved today is absolutely mind-blowing.
NEW BUSINESS DEVELOPMENT - IT’S (MOSTLY) IN THE PLANNING
When it comes to drones, time-lapse, videography and photography, birds eye media’s talent knows few (if any) bounds. The very latest technology paired with exceptional creative talent means that most businesses could benefit from their expertise, whether practically or promotionally.
However, when it comes to finding more clients for such a talented bunch, you can’t become all things to all people overnight. New business development is a little bit like harvesting an orchard. You have to start with the lowest-hanging fruit and negotiate the harvesting from there. If you try to spread yourself across the orchard too thinly, the lowest-hanging fruit might fall and spoil.
Consequently, our initial new business development efforts are focusing on the primary markets that need our expertise.
WHAT IS IT?
Let’s take (longer-term, outdoor) time-lapse photography as a good example of the 'what' of new business development.
birds eye media has developed a solar-powered and IP-rated (Ingress Protection rating is an international standard used to rate the degree of protection or sealing effectiveness in electrical enclosures against the intrusion of objects, water, dust or accidental contact) housing for time-lapse photography projects, made with self-cleaning, optically-clear glass (so no dust sticks to it - even when it rains, the lens remains clean and residue-free). There’s an aluminium sun shroud around the housing for heat dissipation (critical for our climate).
Essentially, it looks like this:
Inside the solar-powered housing itself, there’s a 24-megapixel digital SLR camera plus what’s called a ‘brain unit’ that processes all the data and ‘wakes up’ the camera to take a photo.
Once taken:
领英推荐
This entire process takes just 143 seconds.
AI software then creates a real-time, stabilised timeline video of the project for the client.
From their portal, for example, the client can look at a specific day in the history of a build and simply by sliding a bar from left to right, they can assess construction progress. The portal also provides the client with the very latest image captured - every five minutes!
WHO NEEDS IT?
One of the primary markets for time-lapse photography is the construction sector - predominantly, larger commercial builders. Project Managers need to catalogue the progress of projects for stakeholders, and the best way to do this is with time-lapse photography.
For example, from the private portal birds eye media creates for them, the client can look at a specific day in the history of a build and, simply by sliding a bar from left to right, can assess construction progress quickly and easily.
The portal also provides the client with the very latest captured image - remember, an image is captured every five minutes - so it’s as real-time as it gets.
WHAT DO YOU NEED?
? LONG-TERM TIME-LAPSE PHOTOGRAPHY
? VR & 360° PHOTOGRAPHY & VIDEOGRAPHY
? DRONE PHOTOGRAPHY & VIDEOGRAPHY
? FULL FILMING & PRODUCTION SERVICES
Email me: [email protected] - I'll ensure you're well looked after.
AND IN OTHER NEWS
Aside from my work with birds eye media, you may also be aware, dear reader, that I recently created a new business development agency called TERRACOTTA .
TERRACOTTA has systemised new business development to help small businesses reach more ideal clients at a fraction of the cost of employing a Business Development Manager.
To be honest, we haven’t gotten out of second gear promoting the agency yet, but we’re already fast-approaching client capacity.
Consequently, if you know any good Australian BDMs who’d like some contract work, please do let me know. We need some help!
Linked In marketing services that start conversations that convert. ?? Lumpy Mailer that gets sticky doors opened
2 年Like the idea of the orchard and going for the low hanging fruit first and making sure not to miss any. Your approach to business development hits home, it’s not complicated, or shouldn’t be. Will be applying some cat like techniques myself having followed your thinking for a long while now. What do I already have? People I worked with, people who said no, people who nearly bought. Contacts in my phone, Whois’s endorsed me the most? Simple things first. What a newsletter, real insight into the client not just you.
Director - birds eye media ???| CEO - Fybre Labs ?? | Director - Site Gorilla ?? | Helping businesses elevate their visual content.
2 年Epic read Darrel ??