Finding the Marketing Balance for Your Clients
Depending on the latest technology and how consumers are interacting, marketing trends continue to come and go. What’s in today is out tomorrow, so how do you keep engagement high and customers happy? It’s easy. Reverting back to traditional marketing techniques that are proven to work!
What is Traditional Marketing?
Unlike digital marketing, traditional marketing is a broad category, which incorporates various forms of advertising. It’s the most recognizable type of marketing, which encompasses many of the advertisements we see on a daily basis.
Traditional marketing strategies typically fall under one of these four categories: broadcast, print, direct mail marketing, and telephone. And while no one really wants solicitors trying to sell them something over the phone, these tactics can do wonders to keep long-term customers feeling appreciated.
Traditional marketing is an integral part of any successful advertising strategy. It’s easier to reach your target local audience. For example, a radio advertisement might play in one location of your city or region. Or flyers can be sent to households in the suburbs.
In addition, many traditional marketing materials can be kept. Your audience has a hard copy of materials, which they can read over and share with others. This of this as word-of-mouth advertising.
It's easily understood by most people because they’ve already exposed to this type of marketing strategy.
Who Uses Traditional Marketing Techniques?
Large corporations are most likely to use TV commercials. Advertising on television is one of the most expensive forms of marketing, with prices depending on the time slots and type of program content.
Larger companies also use direct mail more often since design, printing, and mailing allows them to target a large group of consumers of various ages. Although it’s hard to believe in 2018, many older individuals still prefer to see ads in print.
For entrepreneurs and small businesses who have limited budgets, print marketing in newspapers or newsletters to advertise is usually the most economical choice when using traditional marketing strategies. Digital marketing is great when you are targeting consumers on a global level, but for companies just starting out, traditional marketing gives them the much-needed initial exposure.
So, what’s the best way to target your audience and deliver content in an easily digestible manner? Finding the perfect combination of both traditional and digital marketing strategies can make or break a business.
Creating buyer personas and honing in on the needs of your audience is key. Segmentation allows you to target each type of consumer in the way they want to be reached, thus creating an environment that encourages engagement on your customers’ terms.
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