Finding Keywords: 20 Free Tools
Keywords play a crucial role in SEO optimization.?SEO is the process of optimizing a website in order to rank higher in search engine results and increase the organic traffic it receives.?
Summary
One of the main ways to optimize a website for search engines is to include relevant keywords in the site's content and meta tags.
So how do you find relevant keywords to better position your products and your presence on the web??How to find those with a good search volume??
In this article dedicated to keywords and their importance, we will introduce you to 20 easy-to-use and completely free tools to carry out this task.
Before getting to the heart of the matter, let's first discover:
Why are keywords important?
Key words (or keywords) are the terms used by Internet users when they search the Internet.?
To access content on a search engine, the Internet user enters the terms or expressions that correspond to his request.?
It is on the basis of these that the algorithms of Google, Bing, Yahoo, etc., scrutinize all the content at their disposal to provide the one that best meets the request of the Internet user.
In order to match the content of your company's web pages with search intentions, it is essential to work on your keywords.?
By including relevant keywords in a website's content and meta tags, the website is more likely to rank higher in search results for those keywords.
Apart from including keywords in the content and meta tags of a website, it is also important to use them in a natural and relevant way.?
This means that the keywords should fit perfectly with the content and should not be inserted into the text in an unnatural way.?
Using keywords in a natural and relevant way can help improve user experience and improve website ranking in search results.
You will therefore have understood that finding a list of keywords related to your content is an important part of the natural referencing of your site.?
Although it is not the only lever, the role it plays remains essential to the point where the majority of SEO tools are based on their principle.
In short, keywords are essential for:
Search Engine Optimization
Using keywords to optimize the content of blogs and websites is the current trend in natural referencing.
There are several methods that use key terms and expressions to improve its positioning on Google, for example.?This is particularly the case of long tail keywords which are increasingly highlighted on websites, in order to better position them on various possible queries.?
Indeed, this type of keyword makes it possible to produce content directly linked to the search intentions of Internet users, which gives search engines the possibility of improving your ranking in search results.?Therefore, you benefit from more traffic.
To find long-tail keywords (using Google), just look at the bottom of the search results.
Implementing a good content strategy
The content strategy refers to all the means used to offer Internet users content related to their intentions, which meets their needs.?We are talking about content creation.
Keywords are then involved in the production of written content through web writing.?The creators of texts for the needs of websites, blogs, and all other web pages, must know how to find the right keywords in order to set up a good content strategy.
In this regard, a good content strategy is one that leads to:
20 free tools to find keywords
As you already know, keywords are essential for the natural referencing of a web page;?it is therefore important to choose them well.?Only, how to find the right keywords??Those thanks to which you can position yourself on a maximum of requests??How do you know that one word is used more than another?
In the following lines, discover our 20 tools to find keywords.
1. Ubersuggest
Ubersuggest ?is one of the most used tools for keyword research from one or more terms.?Whether it's simple keywords or long-tail phrases, the tool gives you hundreds of suggestions, without the need to subscribe to any subscription.
In addition to offering a semantic cocoon adapted to your writing topic, Ubersuggest also allows it self to spy on your competitors for you.?Thus, the tool suggests the keywords based on what works with your competitors.?
Thanks to this method, it is easier to set up an effective content strategy.
One of the great advantages that Ubersuggest offers is its availability in several languages.?
In fact, this tool works just as well for a search in French as for a search for keywords in one of the following languages:?
2. Answer the Audience
Want to discover everything that Internet users are looking for on anything and everything??Answer the Public ?is what you need.
As its name suggests, this tool responds to all keyword requests regardless of the terms entered.?
The keyword suggestions made by this tool are usually in the form of:?
By clicking on one of the search results offered by this tool, you directly access the result of said search on Google, Bing, and other search engines.
Answer The Public is very good at finding long-tail keywords.?That said, it can therefore be an undeniable asset for sites that wish to convert their visitors.
3. Google Ads
Google Ads ?is a platform mainly dedicated to advertisements on the Internet.?Thanks to its tool, Keyword Planner, content creators can improve the positioning of websites in search results for applications, web pages, and even online videos.
The tool we are presenting here works on the pay-per-click method to generate a list of keywords for its users.?Although it is interesting for digital specialists who make paid advertisements, Google Ads is also a tool that should be favored by any SEO specialist.
As you probably know, Google Ads is a product derived from the Google search engine.?That said, it is from his search history (which is very important, it must be said) that he manages to predict the intentions of Internet users.
?By focusing in particular on the volume of these searches, it manages to provide you with the keywords that are closest to the basic keyword.
4. Semrush
Very appreciated and especially more and more popular in the field of natural referencing,?Semrush ?is certainly the tool that must be used by any content creator concerned with improving the ranking of a web page in search results.
Indeed, to optimize the content of a website, you must first understand how it behaves.?That's the job Semrush helps you do when it provides you with a set of carefully chosen keywords.
This tool alone has more than 20 billion keywords and has a powerful filtering system that allows you to organize these words according to:?
Semrush also has many features, which make it a useful tool for any company that wants to improve its site traffic and develop its online business.
5. AHrefs
Need to find relevant keywords or optimize your keyword selection perfectly, then there is?AHrefs Keywords .
This keyword research tool is not as popular as the aforementioned ones, but will still allow you to improve your SEO thanks to the keywords it makes available to you.
Thanks to an intuitive interface, the user quickly enters his query for keywords or expressions and immediately obtains results as well as detailed information on the:
Whether you are a natural referencing specialist or a beginner, AHrefs is an ally of choice for finding the right keywords for your website.?
In addition to providing results directly related to your search, this tool suggests useful terms to enrich your semantic cocoon.
6. SE Ranking
SERanking ?helps keyword users (SEO experts, web writers, and website owners) to analyze and better monitor the performance of their digital marketing pages and of course to optimize them if necessary.
By taking into account recommendations based on an analysis of data likely to perfect your content strategy, this tool provides you with keywords and expressions directly related to your request.
The services offered by SERanking go beyond simple keyword research.?Indeed, the tool also spies on your competitors' sites, which allows it to obtain detailed information on their content strategy.
From this information, it will then be easy for you to analyze all the keywords of your competitors, set up your own strategy (which in principle should be better than that of your competitors), and to obtain a better ranking.
7. Also Asked
Also Asked ?is a complete and effective tool for identifying keywords and using them appropriately for the creation and positioning of web page content.?
It's actually software that makes Google's People Also Asked data available to you so that the SEO specialist can analyze it and use it to develop their own strategy.
The People Also Asked section is a veritable gold mine for people who wish to have suggestions for topics around a specific term.?It then makes it possible to quickly find ideas for keywords directly linked to the requests made by Internet users.
Its operation is simple: the tool presents you with the People Also Asked questions that your keyword triggers and then displays them on a diagram.?Note that each of these questions displays one or more others linked together by the root keyword.
As you will have understood, with the Also Asked tool, it is easy to generate content ideas that mainly target People Also Asked questions.
8. Keyword Tool
Powerful, comprehensive, and easy to use,?Keyword Tool ?is an effective keyword research tool.?It uses auto-completion from various search engines (Google, Bing, YouTube, Amazon, Instagram…) to help content creators find long or short-tail keywords, hashtags, or even products.
If this tool is so appreciated by SEO specialists, it is probably because it favors long tail words, invisible in Google's keyword planner.?
This makes Keyword Tool a particularly great tool for SEO, organic search, and content marketing.
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To use Keyword Tool, simply go to the official website, choose the search engine and the country where you want to consult the keywords, enter the root keyword and validate.?The tool will display an automatic completion of questions or proposals from the chosen search engine.
9. Serpstat
Aimed at professionals,?Serpstat ?is a keyword research tool with effective software for all your SEO needs.?It provides you with:?
The tool is particularly effective for identifying new keywords to focus on.?Likewise, it offers you suggestions according to the different search engine results.
Beyond the search for keywords, Serpstat also allows its users to follow the progress of their SEO project.?
In fact, the tool comes with a dashboard that provides insight into traffic sources or even changes in search engine rankings.
Packed with powerful analytical capabilities and an easy-to-use interface, with Serpstat you will definitely be satisfied with your keyword research efforts.?
10. Yooda Insight
To succeed in your advertising or SEO campaigns, use a tool that will help you find useful keywords, and in turn achieve your goals.?This is precisely the type of service that?Yooda Insight ?offers you .
Not yet widely known to the general public, this tool nevertheless provides comprehensive and carefully chosen data for search engine optimization.?
It is concretely about:?
Yooda Insight allows you to quickly identify high traffic, relevant and most effective keywords for your business web page.
Similarly, it is possible to use Yooda to analyze the keyword strategy used by competing sites and assess the result over time.?You can then use it to establish your own strategy.
In summary, Yooda Insight is a full-featured tool that can help you research keywords to include in your content, and improve your search engine visibility.
11. Quora
Quora is a keyword research tool that allows its users to find the most accurate answers to their questions.?It is based on the questions asked by Internet users to offer you the keywords they use in their queries.
With a database of over a billion questions and answers from internet users around the world, this tool can provide any SEO professional with up-to-date and reliable information on any topic.
In terms of natural referencing, such a tool can be very effective in finding keywords, search intentions, and in general, to create a content strategy that will optimize your activity on the internet.
In addition, Quora embeds several features such as machine learning and natural language processing, which are very effective in filtering searches and obtaining more relevant results.
12. SeoHero
SeoHero ?stands out for its simple, attractive, and easy-to-use interface.?Like the majority of products of its kind, it makes it possible to adapt the search for keywords to a specific language (French, English, Italian, etc.).?
In fact, SeoHero is a smart SEO tool that helps digital specialists create effective content strategies.
With this tool, quickly and easily locate keywords and phrases related to your topic.?Thus, you will create pleasant and complete content from the point of view of search engine robots;?which will allow them to better position your website in the first results.
Along with providing writers with the keywords that will help them optimize their content, SeoHero also provides a detailed analysis of competition levels, keyword volume, and several other metrics.
The tool also has a section called ''content explorer'' to create content suitable for both search engines and users.
13. SEO Quantum
Are you looking for a powerful and intuitive platform capable of generating keywords related to a specific subject??A tool that will allow you to improve your presence on the web thanks to the keywords it suggests??Seo Quantum ?will certainly do the trick.
This tool has been designed to optimize the content of your web pages, in order to obtain a better ranking on search engines.
From an expression or a root key term, the tool generates tens or even hundreds of additional keywords depending on the subject.?You don't have time to group them according to their semantic cocoon??Seo Quantum provides you with a keyword grouping tool, for a certain time saving.
In a few words, this tool is considered very effective for optimal management of keywords.
14.?1.en
Used by more than 30,000 editors around the world, the 1.fr ?keyword research tool needs?no introduction.?
It helps web copywriting professionals, SEO specialists and many other digital professionals find the essential keywords for optimizing their content.?
The effectiveness of this tool has allowed it to make a name for itself on the market of the best natural referencing tools.?About 70% of web pages (website, blogs, etc.) optimized with this keyword tool obtain a better ranking in Google search results.
The advantage with?1.fr ?is that its use does not require any technical knowledge.?The user just fills in his root keyword and the tool provides him with a trail of keywords related to the main term.
Beginners, amateurs or professionals in SEO,?1.fr ?is what you need for a content strategy that pays off.
15. Spy Fu
Spyfu ?is a tool that identifies the most used keywords by competing sites.?It is therefore used to optimize the referencing of your pages, during organic and paid campaigns.
If you want to keep a close eye on your competitors, and particularly on the keywords they use or the most targeted, then Spyfu is the tool for you.?
By proceeding in this way, you will be able to better adapt your SEO strategy and improve your positioning.
With Spyfu you have the possibility to analyze your own website.?This functionality then makes it possible to examine the performance of the specific keywords used and possibly rework them, in order to allow them to perfect your digital marketing strategy.
One of the many benefits of this keyword research tool is its simplicity.?Note also that it provides full information about the words it suggests:?
16. Keyword Surfer
Creating content that ranks on Google, Bing, or any other search engine is very difficult, but not with?Keyword Surfer .
Widely used by web content creators, this tool allows you to easily identify high value keywords.?It also offers the possibility of discovering many other keywords to use for an efficient and effective content strategy.
Additionally, Keyword Surfer provides the essential data to stay on top of competitors' SEO efforts.?On this point, the tool generates the expressions and favorite keywords used by websites that deal with a subject identical or at least similar to yours.
Do you also want to know the latest news and trends related to search engines??No worries, Keyword Surfer does it with just a few clicks.?
The platform goes further and provides its users with complete information on the performance of the various generated keywords (estimated monthly search volumes and estimated cost-per-click values).
17. Google Trends
Google Trends ?is a derivative product of Google.?Just like Google Ads, this tool will help you find relevant keywords to create relevant content that will increase your visibility.
Google Trends is primarily effective in reviewing and analyzing historical search trends performed by Google users.?Based on user queries and sampled data, Google Trends provides you with trends around the world.?You can then use the information collected to create pleasant content for search engines and even for Internet users.
18. Soolve
The Soolve ?keyword research tool?is ideal for managing your SEO strategy.?
It is a search engine aggregator that uses data collected from more than ten search engines (Google, Yahoo, Amazon…) to provide you with useful keywords and phrases for a good SEO strategy.
With Soolve, it is possible to make a comparison between the search suggestions of the different engines, in order to find a list of keywords related to your subject.?
This technique is very effective in finding relevant and original keywords, essential for producing content that will be “well rated” by search engine algorithms.
The keyword research tool presented here is easy to use.?Just fill in the root keyword in the search bar, and the tool provides results from each engine.
19. Moz
Moz ?is a natural referencing tool widely used by digital professionals who wish to improve their natural referencing techniques by using keywords.?
Thanks to this software, it is easy to identify the keywords that can add value to your content.
Equipped with powerful software, Moz scrutinizes the most relevant expressions and keywords in all search engines and then determines those on which the professional must focus in order to produce content that is both digestible for Internet users and for search engine algorithms.
By using Moz, you get a relatively comprehensive list of keywords, including long-tail ones.?
To provide a result adapted to the needs of the professional, the tool is based on criteria such as the volume of monthly searches, the location, or the language.?
Moz also provides information on the competitiveness of keywords by specifying in particular how often your competitors target a particular keyword/expression in their SEO project.
20. Sellzone's Keyword Wizard Tool
Keyword Wizard ?is an SEO tool developed by Amazon.?It has a database of more than 200 million keywords validated by reference tools like Semrush.
Thanks to Keyword Wizard, sellers registered on Amazon can optimize the product presentation sheets of their articles.?This allows them, among other things, to better position their websites in search engine results, to attract more traffic and to sell better.
As you will have understood, if you are a content producer for an e-commerce site, then you must favor this tool from Amazon.?Thanks to it, you will optimize your product sheets and therefore considerably improve the presence of the site or page on the internet.
To use Keyword Wizard, the SEO specialist simply has to enter the root keyword, in this case designating the type of product that the client is selling.?The tool will then generate keywords that it deems relevant.?We hear here:?
What to learn from keyword research?
Keywords are important terms on which the queries made by Internet users are based, in order to find specific content at their request among the thousands available on the Internet.?
These terms are also essential to produce content that will appeal to both search engines and Internet users.?
On the web, there are many tools dedicated to researching relevant keywords.?By opting for one or the other of them, your ranking on search engines and your visibility on the web can be optimized.?As a result, your sales will be better, with a better reputation as a bonus.