Finding Investors Vs funding ideas

 There is no any rule that guarantees to secure funds for the projects and ideas. Investors don't care about the project unless they are unique, copycats, viable and lucrative. Nobody wants to invest in the concepts where theoretically it claims to be worth billions of dollars. But there are many cases out there where the concepts are funded for no any apparent reasons and still continue to grow. Well anyone of us will try to find answers on the internet about funding the idea and project. Sadly there's no definite and concrete way to easily help secure the fund, remember there is behavioral and occupational process that help direct the right path.

In the current scenario 2018, the United States still beats rest of the world in raising funds for the new startups and companies. Every day hundreds of founder and CEOs of the startups attend the meeting and events to showcase their concepts and hoping for funds. There are so many successful startup companies which succeeded in collecting billions of dollars of the fund by delivering overpromise and putting the fate of investors in limbo. "Theranos" a blood testing startup is the example of overpromising and duped investors. But it is not the only smart startups who could easily fool investors, instead it is investors who lack the basic technical knowledge of the concept they are about to invest. They just care for their money whether it gets multiplied or not. But this is not the case as a company named "Juicero" funded by Google venture and others easily secured $118M and priced its juice machine for $400. Sadly the company couldn't survive long until they found that such juice machine already existed in China at the price they couldn't compete further. This clearly lacks the institutional inadequate research to the project being funded and this is same for many individual investors.

An investment becomes more volatile and insecure when people come up with some money to invest for a short period of time and leave immediately after they gain or lose. It actually creates the disturbance to the market ecosystem, discipline and homogeneity of like-minded investors. The fact is, it is also not possible to control people entering to invest in. The best way is to learn more about the investing area. Still, there is a huge gap between finding investors and funding ideas. There are so many funded startups who failed in midway due to overpromise, ahead of time, lack of enough research and sustainable business model. It is up to investors whether or not to waste time and assets. A genuine and responsible investor always looks for sustainability, viability and impact of the concept in the real world rather than theoretical facts, figures and projections, though these are necessary tools to visualize. As the time has three different phase, past,present and future, these are also applicable in innovation and entrepreneurship where no one could go ahead of one phase without successfully passing the first. The simplicity of the concept,genuinity of innovators approach and sustainability of the idea are the important aspects of finding and funding the investors and the concept.