Finding Inspiration: The Key to Creating Outstanding Brand Content

In the ever-evolving world of marketing, design, and photography, there's a hidden ingredient that often makes the difference between good and extraordinary content – inspiration. It's that spark that ignites our creativity, fuels our imagination, and propels us to new heights. In this edition of UrbanUnicorn87, we're going to delve into the fascinating realm of inspiration and explore how it can supercharge your brand's content.

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Why Inspiration Matters

In a digital landscape saturated with content, the need to stand out and capture your audience's attention has never been more critical. Inspiration acts as a compass, guiding you towards unique and compelling ideas. It's the invisible thread that connects your passion and your work, allowing you to create content that resonates deeply with your audience.

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Curious about which brands to keep a close eye on, take a peek at "My List of Brands to Watch" at the bottom.

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Finding Your Well of Inspiration

Inspiration can be elusive at times, but it's always there, waiting to be discovered. Here are a few strategies to help you find your well of inspiration:

1. Explore the World Around You: Take a moment to step outside and absorb the sights, sounds, and sensations of your surroundings. Nature, people, and even cityscapes can be a wellspring of ideas for your content.

2. Embrace Diversity: Surround yourself with diverse perspectives. Engage in conversations with people from different backgrounds, cultures, and industries. Their insights can spark new angles for your content.

3. Curate Your Interests: Your personal interests can be a goldmine of inspiration. Whether it's art, music, literature, or a niche hobby, your passions can breathe fresh life into your work.

For more inspiration, explore websites like which showcase incredible design work from around the world.

Behance https://www.behance.net

Dribbble https://dribbble.com

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There are three responses to a piece of design - yes, no, and WOW! Wow is the one to aim for. -?Milton Glaser

Sharing Inspiration with Clients and Designers

Collaboration between clients and designers is crucial for creating exceptional content. Share your sources of inspiration with each other. Clients, express your vision and the emotions you want your brand to evoke. Designers, share your creative insights and how you intend to translate those ideas into visual or written content. An open dialogue can lead to powerful results.

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Trending Content for Brands

In the dynamic world of content creation, staying current is vital. Here are some of the best trending content strategies for brands to focus on:

1. Video Content: Video continues to dominate the digital landscape. From short-form content on platforms like TikTok to long-form storytelling on YouTube, video captures attention and fosters engagement.

2. User-Generated Content: Encourage your customers to create content for your brand. User-generated content builds trust and authenticity.

3. Interactive Content: Polls, quizzes, and interactive storytelling keep your audience engaged and create a more memorable experience.

4. Sustainability and Social Responsibility: Addressing social and environmental issues in your content shows your brand's commitment to making a positive impact on the world.

5. Behind-the-Scenes Content: Sharing the inner workings of your brand, from the creative process to company culture, humanizes your business and builds connections with your audience.

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Using Inspiration for Your Brand

?Once you've discovered your well of inspiration, it's time to apply it to your brand content. Here's how to do it effectively:

1. Tell Authentic Stories: Use your personal experiences, triumphs, and struggles to create authentic and relatable stories. People connect with real emotions and genuine narratives.

2. Visual Inspiration: In the world of design and photography, visual inspiration is paramount. Use colors, textures, and styles that resonate with your audience's emotions and aspirations.

3. Consistency and Evolution: Consistency is key, but that doesn't mean your content should remain static. Continuously evolve and adapt, using your newfound inspiration to keep your brand fresh and engaging.

4. Involve Your Audience: Engage your audience in your journey of inspiration. Ask for their input, conduct surveys, and invite them to be part of your creative process. This not only strengthens your connection but also inspires new ideas.

For photography inspiration, explore platforms like 500px https://500px.com/ and Unsplash https://unsplash.com/, where photographers share their stunning work.

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Successful Brands to Follow

In your journey to find inspiration and stay at the cutting edge of brand content, consider following the footsteps of successful brands. Keep a watchful eye on industry leaders who consistently deliver outstanding content and engage their audiences effectively. Companies like Apple, Nike, Coca-Cola, and Airbnb have mastered the art of storytelling and brand communication. Their strategies, creativity, and innovation can offer valuable insights into creating content that resonates. By studying these brands, you can gain a deeper understanding of what works in the dynamic world of marketing and design, allowing you to adapt and innovate your own content strategies effectively. Stay inspired and learn from the best to achieve brand greatness.

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Brands to watch for their innovative and inspiring work

These brands often showcase innovative content strategies and effective marketing campaigns that can serve as valuable sources of inspiration for your own content creation efforts.

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International Brands

1. Apple https://www.apple.com/ Apple Twitter https://twitter.com/apple

2. Nike https://www.nike.com/ Nike Twitter https://twitter.com/nike

3. Coca-Cola https://www.coca-cola.com/ Coca-Cola Twitter https://twitter.com/CocaCola)

4. Airbnb: https://www.airbnb.com/ Airbnb Twitter https://twitter.com/airbnb

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Local South African Brands

1. NOMU - NOMU is a South African food brand that specializes in producing high-quality, handcrafted spice blends, seasonings, and culinary kits. They've gained recognition for their commitment to exceptional taste and premium ingredients.

2. Nando's - Known for its unique and cheeky advertising campaigns, Nando's, a South African restaurant chain, has made a significant impact in the global food industry. Their bold and humorous marketing strategies have earned them a dedicated following.

3. Castle Lager - This iconic South African beer brand, produced by AB InBev, has consistently produced memorable and culturally relevant advertisements. Their commercials often celebrate the vibrant diversity of South Africa.

4. Woolworths - Woolworths is a South African retail giant known for its commitment to sustainability and ethical sourcing. They have made waves by integrating these values into their marketing and branding, appealing to socially-conscious consumers.

5. Aramex South Africa - A logistics and transportation company, Aramex South Africa is notable for its innovative approach to e-commerce and last-mile delivery solutions. Their services have become increasingly essential in the digital era.

These brands exemplify the creativity and innovation coming from South Africa's business landscape, making them well worth watching for future trends and insights.

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In the creative realms of marketing, design, and photography, inspiration is your secret weapon. It's what transforms your content from mundane to unforgettable, from ordinary to extraordinary. So, don't wait for inspiration to strike. Seek it out, embrace it, and let it infuse every aspect of your brand content.

As we embark on this adventure together, I invite you to share your own experiences and insights on finding inspiration. Let's inspire each other to greater heights of creativity and success.

?Stay inspired. Stay UrbanUnicorn87.

Until next time, keep exploring, growing, and creating beautiful content that leaves a lasting impression.

URBANUNICORN87

Alexis Green

www.cestbien.co +27 71 968 2990

LOCAL AND INTERNATIONAL CLIENTS. Freelancing rates for agency level.

Cest Bien for all your Marketing, Graphic Design, and Photography requirements. Let's have a chinwag!

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