Finding Highly Motivated Buyers & Sellers

Finding highly motivated buyers and sellers in our current real estate market…

They exist…

But does finding them feel a bit like looking for needles in haystacks?

Here I share how to find “the needles” without looking through your haystacks… but instead going straight for the stacks of needles.

These stacks also exist… Keep reading to learn how to find and access these much more profitable stacks.

TODAY’S REAL ESTATE CLIMATE

You are likely hearing clients more often saying, “I’m going to wait.” Sellers overall are attached to last year’s equity, and buyers are attached to last year’s interest rates. These are at odds with each other. Do you educate your clients to convince them that now is still a good time to buy or sell??

Sometimes we hit turbulence before the pilot has a chance to tell us to buckle up. This happened in our marketplace; our heads have metaphorically hit the ceiling in a sudden shift.

How do we find motivated buyers and sellers who cannot wait, so we don’t have to cut our goals in half?

A NEW STRATEGY: BETTER TO FIND THE?MOTIVATED?THAN TO TRY TO?MOTIVATE

Seas of life influence special moving needs for different families, and these may create opportunities for you to work with those who do have the luxury of “I’m going to wait to buy/sell.” To better understand these circumstances, consider these “8 D’s” of life transitions:

1. Divorce
2. Diamonds?
3. Death
4. Diapers
5. Devastation
6. Diplomas
7. Downsizing
8. Destinations?

Instead of searching for a needle in a bigger hay pile or searching for it faster, fine-tune your connections to serve people in these situations. When you serve a small number of professionals already serving these clients, you narrow down a smaller database in return for a larger and more thoroughly vetted set of referrals. Consider these eight professions who are already serving clients from the 8 D categories above:

1. Mediators
2. Wedding planners, photographers
3. Estate Attorneys
4. Medical industry?
5. Trustees/Bankruptcy Attorneys
6. HR departments
7. Senior Care Specialists?
8. Relocation Services?

THE UPSTREAM MODEL

1. Identify the person you’d like the work with and the professional who may already be serving them
2. Seek a warm introduction to this industry professional by the edification of someone they trust
3. Meet with them as a peer: you are not a solicitor, don’t come “excited to work with their clients”?
4. Add unique value to their business?
5. Add unique value to their clients?

We think we know, but are using common practices and are coming across as common. You are uncommon, and we can teach you the precise recipe to unlock multiple referrals from your professional network.

Here are a couple of things people are saying who are applying this recipe properly:

“I got my first referral to a high-end listing in just 30 days.” -Jen, TB Client

“I got four referrals in one day,” -Kendel, TB Client

“I got two slam-dunk listings in 3-weeks,” Arthur, TB Client

If you’d like access to our Playbooks, reach out! We will equip you to stand out and add real value, shedding the previous identity that put you at the back of the line behind a lengthy list of other Real Estate Agents. It’s time to step to the front of the line!

You can catch the entire training on this topic here: https://thinkbiggerre.com/finding-motivated-buyers-sellers-in-real-estate/