Finding Gold in the Cracks: The Whole New World of Interaction Data

It’s Cliché, But True: Data Drives Decisions We all know it—organizations run on data. But when it comes to understanding how work really happens inside those organizations? That data is often elusive.

Many still rely on SME (read tribal) knowledge, outdated documentation, and traditional digital data sources like transaction logs, process maps, and customer records. These methods simply can't keep pace with the relentless demand for hyper-optimization.

What if companies could tap into human-machine interaction data—the digital fingerprints of how work unfolds? Interaction data, if mined well, offers a real-time map of how businesses operate, optimize, and evolve.

Let’s break down what interaction data is, why it matters, and how it can unlock game-changing possibilities for businesses.

Beyond Clicks & Keystrokes: Decoding the DNA of Digital Work

At its core, interaction data captures the micro-moments between users and digital systems. It’s the mouse clicks, keystrokes, scrolls—every tiny movement that forms the fabric of modern work.

Think of how an employee toggles between core business apps like ERPs and CRMs, then jumps to non-core tools like Excel, emails, and Slack. How many times do they copy-paste? How often do they jump between tabs? Each of these actions leaves a trace, though it's invisible to most organizations.

These micro-movements—this interaction data—hold the key to understanding user behavior, system functionality, and, more importantly, the friction points that slow things down.

Finding Gold in the Cracks: The Real Secrets of Workplace Efficiency

• Unseen Efficiency Bottlenecks Interaction data digs deeper than traditional process mining, which only captures high-level workflows. Interaction data gets into the nitty-gritty, showing you what happens in the cracks. It reveals where friction exists, where inefficiencies lurk, and how long those repetitive tasks really take.
• When Your Tools Don’t Play Nice: The Case for Digital Harmony Disconnected systems are often the silent productivity killers. Employees waste precious time bouncing between disjointed apps, trying to make them work together. Interaction data shines a light on this chaos, showing you how fragmented tools create hidden inefficiencies. With this data, you can rationalize your tech stack, streamline tools, and minimize the digital juggle.

The Power of Now: Real-Time Data, Real-Time Decisions

One of the biggest advantages of interaction data is that it provides real-time insights - the evergreen As-Is. Instead of waiting for the next reporting cycle, you can see how processes are run and digital tools are being used in the moment. This instant feedback loop helps you fine-tune workflows, identify training gaps, or redeploy software before small problems become big ones.

Less Toggling, More Doing: Interaction Data Improves EX

By analyzing interaction data, companies can better understand how employees use technology in their day-to-day work. This allows for streamlined processes that not only boost productivity but also reduce employee frustration. Redesigning software interfaces based on real user data makes tools more intuitive, giving your team less clicking—and more doing.

Teaching Machines to Work Like Us—But Smarter

Interaction data is a goldmine for automation and Gen AI applications. By understanding how work actually gets done, you can identify steps ripe for automation. This data also helps train AI systems, like digital twins, to replicate human behaviors more accurately. The result? Smarter AI systems that adapt to real-world behaviors, not just theoretical models.

From Hospitals to Help Desks: Interaction Data in Action

Interaction data isn’t just for tech companies; its applications span across industries:

• Healthcare: Hospitals can track how medical staff interact with Electronic Health Record (EHR) systems, uncovering inefficiencies and ensuring best practices.
• Retail: E-commerce platforms can optimize user interfaces by analyzing browsing behavior, reducing cart abandonment.
• Manufacturing: By tracking how employees interact with IoT-enabled machines, manufacturers can improve operational efficiency and minimize downtime.
• Customer Service: Contact centers can streamline agent workflows by analyzing how agents navigate systems while responding to customer inquiries, reducing resolution times.

The New Frontier: Data That Thinks for You

As organizations digitize more processes, the volume of interaction data will continue to grow. But simply collecting data isn’t enough—businesses need the right tools to turn it into actionable insights. By identifying patterns and trends in real time, interaction data allows organizations to optimize performance and drive smarter decisions.

This is more than just data. It’s the future of business intelligence, offering insights that dig deeper than ever before. Whether it’s refining customer experiences, enhancing employee productivity, or powering cutting-edge AI, interaction data is set to be the next big game-changer.

Getting Ready for the New Data Gold Rush?

At Soroco, we’re leading the charge in this new era of data intelligence. Some of our champion customers are unlocking new levels of efficiency, productivity, and innovation by tapping into the power of interaction data. For those ready to embrace the change, the possibilities are limitless.

A whole new world of data is here—and we’re learning from it every single day.