Finding the formula to become #1: A look back on eTap’s Rider Raffle Campaign

The eTap Rider Raffle Campaign has ended, yet the journey of creating lasting connections with our prized rider community has only begun.

After closing a campaign aimed at engaging with riders and expressing gratitude for their loyalty and support, a much-needed recap is in place. Through an interview with Christopher Pantinople, eTap’s dedicated Field Marketing Assistant, we take a moment to reflect on the journey and process.

Starting the engine

Pantinople's approach began with a personal touch. He took the initiative to introduce himself to riders directly, explaining how the raffle worked and encouraging participation through their eTap transaction receipts. Nagawa rin niyang maghabi ng personal connection with the hardworking riders.

Pantinople explained that the campaign’s main goal was to “foster a sense of community among riders and to thank them for choosing eTap as their everyday partner.” With a campaign as elaborate as this one, hindi maiiwasan ang ilang bumps sa daan.

Unavoidable technical issues occurred, leading to frustration for some riders. However, his commitment to addressing their concerns and building trust remained steadfast. By actively listening and providing reassurance, coupled with prompt and direct action, Pantinople managed to turn negative feedback into positive interactions.

Foot on the pedal

Promotion is key to any campaign’s success. In this case, Pantinople frequently visited riders' gathering spots, making sure he informed the riders of the importance of keeping their receipts to enter the raffle. His enthusiasm and clear communication helped demystify the raffle process, at mas maraming riders ang naengganyo at tumangkilik sa campaign na specifically for them.

The on-ground and personal approach helped the campaign gain traction. Maraming riders ang nag-express ng kanilang appreciation for eTap's efforts to recognize and reward them, with winners sharing na ang mga premyo from the campaign ay tunay na makatutulong sa kanilang mga buhay. “I can feel their happiness like no other,” Pantinople noted.

Full throttle

When asked if the campaign left a lasting impact on the rider community, Pantinople confidently stated that the initiative would stay in the minds and hearts of all the hardworking riders. With riders continuously showing interest in future raffles, it demonstrates the campaign’s resonance and iyong trust na nabuo within the eTap community. This carried over to several riders voicing their gratitude for the initiative, hoping it would continue.

Pantinople’s journey throughout this campaign has been enlightening. Engaging with riders has not only deepened his understanding of their challenges, nakahanap din siya ng mga kaibigan in the most unexpected way. Witnessing the human element of this whole objective, seeing the small joys of winning and sprinkling small bouts of triumph in a community often overlooked but can truly be counted as one of the backbones of our society—doon nakita ni Pantinople ang tunay na reward.

The last lap

As eTap moves forward, the lessons lent by these experiences will serve as significant markers of development. Sa pananatili ng consistent messaging at focus sa community engagement, campaigns such as this one can become a gateway for championing small but exhilarating wins within the community, much like finishing a short lap in a thrilling race.

eTap’s Rider Raffle Campaign has not only celebrated the riders but also reinforced the values of community, trust, and gratitude that eTap stands for. With a commitment to continuous improvement and a heart for service, the future looks bright for both eTap and the riders they support.

Stay tuned for more eTap initiatives!

By Aira Matsushita (Copywriter)

Thumbnail by Brennan Cahilig (Multimedia Designer)