Finding The Few, Critical Words That Define Your Purpose.

Maybe it’s a mission, or vision statement. Perhaps its a brand positioning, or tagline. Maybe you need a new descriptor line to define a category that has shifted, changed or evolved.

In all of these instances (and for many more situations), the need is clear: Summarize business direction, business opportunity and human appeal into a few, tightly crafted words that neatly define, differentiate and provide relevance.

It’s not easy work and success requires time and a good deal of expertise.

Key messaging is both science and art. But today (unfortunately), long-term critical thinking and solid writing have too often given way to poorly grounded strategy and in-the-moment colloquialisms.

Too many companies develop messaging that sounds like it makes sense, but in the end, moves no one. Which ultimately, wastes both time, and money.

No firm has a stronger and more successful history of developing this key messaging work than Cohesion. We’ve built and rebuilt mission and vision statements. Positioned more than 180 companies and brands. Found new ways to succinctly define categories, develop key sales messaging and build headlines and taglines that drive new revenue.

Artfully crafted and succinctly stated, successful messaging makes the complex simple—and the difficult, understood.

Cohesion is a Brand & Messaging Consultancy

Since 1999, Cohesion has focused on the development of positioning, messaging and strategic narratives for a wide range of Fortune 500 and many smaller organizations. Whether for complex, large-scale corporate brand development, or for the most basic strategy, positioning or messaging assignment, we provide the foundational strategies, platforms and direction that make marketing efforts more consistent, efficient and valuable. For more information, contact Brian Creath, president, at 314-276-5383, or at [email protected].