Finding Evergreen vs Emerging Trends & Niche Potential
Rajeev Chitguppi
I write on growth opportunities in dentistry | GrowDent Newsletter | Clinical Smile Design ? | Perioindia ? courses | Innovations ICPA | Editor, Dental Tribune South Asia
I regularly use #GoogleTrends to identify emerging niches and understand market interests.
Recently, I experimented with comparing five popular search terms and uncovered some interesting insights!
Dive into this edition (Ed 13 of Growdent Newsletter) to learn how you can find your niche too.
First, I started with an evergreen topic: “Make money online”.
Consistently popular over the years!
Filters: "India" "2004 onwards"
Findings: Search volumes have decreased consistently after the peak in 2011-12.
Next, I tested another popular search item —"hair loss."
Filters: "India" "2004-present"
Surprisingly, “Hair loss” has more searches than “Make money online” in India!
But the current favorite, “Artificial Intelligence,” beats “Hair loss”
Filters: "India" "2004 -present"
For many years, "AI" trended below "hair loss" but the numbers increased after 2018.
However, “Artificial Intelligence” hasn’t surpassed “Weight loss” – another evergreen!
Filters: "India" "2004 -present"
You can see how "weight loss" trends far above the previous 3 search items.
Now, the question is who beats "weight loss"
Filters: "India" "2004 - present"
领英推荐
Surprise! Surprise!! It's "dental"
Dental always trended above weight loss —except for a few years in between.
After 2021 - "dental" has again surpassed "weight loss"
You can notice "dental" vs "weight loss" better here in this chart
Filters: "India" "Past 5 years"
"Dental" has always been far above "Make money online"
"Hair loss" and "AI" The only close competition was "Weight loss" —that too for a few years.
Now, check the search trends "worldwide" for the "past 5 years"
"Dental" beats the other 4 search items consistently and convincingly.
Now, check the trends "worldwide" for the last "20 years"
"Dental" beats the other 4 search items consistently and convincingly.
Google Trends #MakeMoneyOnline #hairloss #artificalintelligence #weightloss #dental
1. “Dental” emerges as the most searched term among the five, across all timeframes, both in India and worldwide!
2. These findings highlight the power of Google Trends in identifying the best niches for your next project or business venture.
3. Whether you’re a marketer, entrepreneur, or content creator, leveraging data-driven insights can significantly boost your strategy!
4. Key takeaway: Always validate your niche with real search data before diving in. It can save your time & resources, and maximize your impact!
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1 个月What are some other niche industries that you think could benefit from using Google Trends for market research and trend analysis? #marketresearch #trendanalysis.