Finding Course-Student Fit
Andrew Barry
We develop high potential talent | CEO @ Curious Lion - a learning studio | Speaker + Emcee
It finally clicked for Terry when he found his Problem Worth Solving.
Terry is an English teacher from Ireland. We were doing a coaching program together and he was struggling to grow his business. Terry is great at simplifying the bizarre rules of English for non-native speakers.
Terry knew his Vehicle For Transformation (VFT).
A VFT never changes. It's unique to you as a course creator. It's fortified expertise and experience that only you can communicate through the art of teaching.
But a VFT is useless without a Problem Worth Solving (PWS).
A PWS is a pain point. Pain is the keyword. You need to be offering painkillers, not vitamins. A PWS is hyper-specific. Crucially, it's shared by an existing tribe of people, so that once you've solved it for one person, you've solved it for many.
Terry found his PWS when he started helping software developers from India with new jobs in the U.S. It was specific, a true pain point, and a tribe of others he could help.
The key is to combine your VFT with a PWS to find Course-Student Fit (CSF).
For example, if your expertise is meditation, you might try a Meditation for Single Moms course. Then a Meditation for Military Veterans course. Eventually, you may land on your winner: Meditation for NFT-Minted Millionaires.
Keep shipping until you do.