Finding the Balance Between Corporate Needs & Traveller Expectations

Join us at GBTA + VDR Europe Conference 2023 - Hamburg?where?we will explore the critical theme of "Balancing Corporate Needs & Traveller Expectations."Technology, climate change, and shifts in post-pandemic work behaviours has significantly impacted the way we live, work, and travel. These seismic shifts are not only reshaping corporate operations but are also redefining business traveller expectations.

During this main stage session, we will delve into:

The impact on Business Travel: Explore how these transformative forces are shaping attitudes towards business travel, both from a business travel policy and personal perspective.

Where the tensions are: Sustainability v costs; the desire to work from anywhere v duty of care and tax regulations; blended travel are just some of the potential contested areas.

Finding the Equilibrium: How to strike a balance between corporate requirements, and the expectations, and desires of those who embark on business journeys.

Our panel of industry experts will share their invaluable insights and experiences, diving into the evolving traveller expectations and offering strategies for corporations to effectively adapt and support these changes. This main stage session promises to be engaging and enlightening; it will reflect on the evolving landscape of business travel and provide fresh perspectives on the factors shaping the future of corporate travel.

For assistance, please email at [email protected].

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GBTA | Italy, GBTA | France, NBTA Europe, IBTA - Asociación Ibérica de Viajes de Negocio, ITM | Institute of Travel Management, ABTA Austrian Business Travel Association, VDR - The German Business Travel Association, NATM | Netherlands Association for Travel Management, DBTA | Danish Business Travel Association, Swedish Business Travel Association, SBTA