Finding an Application for a New Technology

Every startup company which is introducing a new technology must find an application for their product.? The key to their success is to find an application which is not only at least solving a problem, but also it is at additional cost that the market is willing to pay for.? This phenomenon exists for every new technology and typically handful of competing startups has a variation of the new technology.? The difference between make or break for successful startup company is the product definition which has market traction.

Some startups make the market expectations and become popular after their product is introduced.

Another portions of the startups have partial product, that means, the standalone product by itself will not be viable end user product, yet, with additional features and/or integration can be a viable product.? In those cases, the startups are being acquired by bigger and more established businesses for the integration into streamline product.? These startups are still successful in returning the investment.

The startups which end on the bottom are the one that their product cannot attract end user or big business for sustainable product.? Eventually, they run out funding and go out of business.

Successful products out of new technology are realized by system engineers with business acumen.

ORTENGA helps businesses to identify required technical features to realize their business goals.

ORTENGA is comprised of seasoned and skillful engineers who collaborate on innovative design in entrepreneurial environment to accomplish clients’ project.

Partner ORTENGA in your next product concept, design, and development to realize that business goal.

ORTENGA has seasoned engineering from Autonomous Automotive, SATCOM, radar, Smart City, WiFi, and Mobile Terrestrial Radio Communications industries in Antenna, ASIC, HW, FW, and SW engineering disciplines.