Find your Why

Who would find this book useful?

Any individual interested in focusing on their personal growth. A professional who may be feeling disengaged with work and may re-actively be wanting to fix it, Or someone who is looking to pro-actively build a fulfilling career. Any one who is wanting to build or turn around a team, and use shared purpose or meaning as the base. An Entrepreneur who may be working from ground up, to help identify a business and galvanize their team towards being customer centric.

What's the main theme of the book?

The main theme of Simon Sinek's Find Your Why is discovering your core purpose and using it to inspire yourself and others. The book emphasizes that everyone has a unique "why," a fundamental belief that drives their actions and motivates them The book beautifully shares with you, how you can uncover your "why", how do you apply your "why" and of course how you could lead with your "why"

Key Concepts in the book!

Start with the Why, was a lot of examples of individuals and Organizations who have started with the why and succeeded. Find Your Why is a follow up field book by Simon Sinek's and revolves around how can an individual, tribe or Organization to find their why. The Golden Circle is the key concept. This circle is divided into three sections, each representing a key idea:

1. WHY: This is the core of the Golden Circle. It represents your purpose, cause, or belief. It's the driving force behind everything you do, the reason you get out of bed in the morning. It answers the question: "Why do we exist?"
2. HOW: This section represents the unique way you bring your WHY to life. It encompasses your values, principles, and processes. It answers the question: "How do we do what we do?"
3. WHAT: This is the outermost layer, representing the tangible results of your WHY and HOW. It's the product or service you offer, the actions you take. It answers the question: "What do we do?"

Sinek argues that most businesses and individuals communicate from the outside in (WHAT -> HOW -> WHY). However, the most inspiring leaders and organizations communicate from the inside out (WHY -> HOW -> WHAT). By starting with WHY, you connect with people on an emotional level and inspire them to believe in your cause.

Here are some other key concepts in Find Your Why:

• Biology of WHY: The book draws on biological principles to explain why the WHY resonates with us so deeply.
• The WHY Discovery Exercises: The book offers practical exercises to help you uncover your WHY by reflecting on your past experiences and values.
• The Cause Effect: Understanding your WHY allows you to make decisions and take actions aligned with your purpose, leading to greater fulfillment and success.

By understanding and applying these concepts, you can use Find Your Why to find your purpose, inspire others, and achieve your goals.

Actionable tools & techniques

Simon Sinek's Find Your Why goes beyond just explaining the concept. It equips you with actionable tools and techniques to discover and implement your "why" in daily life. Here are some key techniques:

• The Golden Circle Exercises:Cause Drill: This exercise involves reflecting on impactful moments in your life, particularly those that evoked strong emotions. By asking "why" repeatedly about these experiences, you can uncover core beliefs and values that contribute to your Why.WHY Statement Writing: Once you identify your core values, craft a clear and concise statement that encapsulates your Why. This statement should be inspirational and capture the essence of your purpose.
• The WHY Interview: This technique involves interviewing friends, family, or colleagues about how they perceive you and your work. Their responses can help you identify patterns in your strengths, motivations, and the impact you have on others.
• Daily WHY Check-in: Develop a habit of reflecting on your Why throughout the day. Ask yourself "why" when making decisions or taking actions. Does it align with your core purpose? This practice ensures your daily activities contribute to your overall Why.
• The WHY Board: Create a visual representation of your Why using a physical board or a digital tool. Include your Why statement, core values, and inspiring quotes or images. This constant visual reminder can keep you focused on your purpose.
• WHY Sharing: Don't be afraid to share your Why with others! Articulating your purpose to colleagues, friends, or potential employers can create deeper connections, build trust, and attract those who resonate with your cause.

By incorporating these techniques into your routine, you can actively uncover your Why, integrate it into your life, and inspire yourself and those around you.

Rohan Nabar, is a Bangalore based Executive Coach & Learning Leader. He specializes in Self Awareness through assessments and reflection, Leadership Development & Coaching, Human Centered Design, and Subjective Well-being (Happiness). He could be reached at [email protected] or his website www.rohannabar.com or his LinkedIn Profile www.dhirubhai.net/in/rohannabar