Find Your Tax Guy...on TikTok?
Avi Gandhi
Helping Creators build stronger businesses through education and community. Founder @ Creator Logic. xWME, xPatreon, 15 years monetizing Creators. Join 40,000 subscribers at CreatorLogic.com. [email protected]
(8 min read) Duke Alexander Moore on doing Creators' taxes, going deep on community, and ByteDance's answer to Google Workspace
Duke Alexander Moore
Follower count is a vanity metric, which is a metric that doesn't really translate into business success.
We have creators with millions of followers not making that many dollars.
We work with Creators with five to ten thousand followers, and they could easily see six figures a year.
Duke Alexander Moore has over 3.7M social followers from educating people - primarily Creators - on everyone’s least favorite topic: TAXES!
By providing useful tax advice that builds his audience’s trust, he’s parlayed his TikTok-heavy audience into a lucrative, subscription tax management business.
Let’s get into it!
Links
The Business
Breakdown
Observations
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Duke appears to buck the “conventional wisdom” that’s been floating around since VidCon 2022 - that TikTok Creators can’t actually drive audience spending.
After all, he’s built a lucrative subscription-based accounting firm.
Despite how effective TikTok has been at driving awareness of his content, though, Instagram has been disproportionately powerful to Duke’s business, driving nearly a third of his revenue despite representing only 4% of his audience.
What's more important is not the follower count…Now, it's all about the depth. It's about how deeply you can connect with your community…
I can build a much deeper community and connection with my followers on Instagram versus TikTok. I don't know why…But if someone's following you on Instagram, well, they're down for you. They're like my ride-or-dies.
Duke didn’t originally have his own accounting firm.
Learn why he started one, the three pillars of his content strategy, and how much better Bytedance's competitor to Google Drive is by clicking through to the full article here.
Note from Avi: LinkedIn's Newsletter product is great for creating awareness, but not for building a newsletter business.
They don't give me your emails, the formatting is hinky, and I don't even know how many of you are opening these articles.
That's why I ask that if you like the full article, you subscribe to the actual email on the website (and unsubscribe here, if it helps your inbox hygiene).?
Thank you!
Entrepreneur & Angel Investor
1 年Agree. The fact that LinkedIn (as B2B as it gets in Social Networks) is becoming more and more Creator centric by the day also shows the direction in which we're going very clearly. Putting yourself out there and sharing your story, products, values, etc. via content is simply the way to go. I believe even commodity businesses will start to create content at some point. Even if the product is a complete commodity you can still build a brand that stands for trust, quality products, on time delivery, etc.
AI Strategist & Scalable Systems Builder | Designing Cutting-Edge AI Solutions for $1B+ Impact | Responsible AI Strategist
1 年Great discussion Avi. The question of whether community or product comes first has deeper implications worth exploring. A. The "Fourth Turning" theory (https://amzn.to/3qfePor) describes generational cycles marked by anxiety and search for meaning. In this landscape, minimum viable communities united by shared beliefs are powerful marketing tools for creators, brands and startups providing belonging. B. Within this broader movement, creators, brands and startups have/should shift from minimum viable products to minimum viable communities. The priority is building small, engaged communities aligned with their values and purpose, before perfecting products. Creators have often been ahead on building engaged communities first. The standard approach is launching a minimum viable product to validate demand. But an alternative strategy is emerging - launching a minimum viable community to validate demand for the brand identity and ethos first. The socio-cultural context points to leading with purpose-driven communities versus leading with products for creators, brands and startups. There is a shift towards building minimum viable communities first that embody their ideals and resonate with people's search for meaning.
Realtor Associate @ Next Trend Realty LLC | HAR REALTOR, IRS Tax Preparer
1 年Thanks for Sharing.
CEO/Co-Founder Of Creator Authority (LinkedIn Influencer Marketing Agency)
1 年Duke is the man. Smart guy and great dude ??
Founder of Bolder | Content strategist & Creator | Helping Brands, Media & Creators Master Content Strategy |
1 年Love this. Thanks for Sharing.