Find your Productization Focus

What area of expertise could you turn into a productized service offering?

Let’s say its brand strategy.?

Go with 3 core steps:

1. Reach insights
2. Translate those insights into different strategic, creative directions
3. Define and deliver the strategy.

Ask yourself:?

What needs to happen for me to have those insights??List the different things. Keep it top level.?You will realise that you know how to do a lot of different things.?

Map it out. Don’t be too over analytical and don’t take too long with it.?

Here is the step by step process:

1. List all the problems you know how to solve, including the results you know how to generate.

2. List the steps needed to solve the problem and generate the result (top-level).

3. List the sub-steps of each step in the process.

Then evaluate which results you know how to generate and choose one.

Choose one that meets at least the following criteria:

a) you are passionate about solving the problem and generating the result.

b) you have skills, credibility, and proof in creating the result.

c) there is a need for it, and clients cannot find a cheap/easy substitute for your expertise.

d) the skills needed are transferrable (it’s not something only you can do).

When you do this, you will get immense clarity and with clarity comes confidence.?(This is also how you map out the processes later on - when creating Standard Operating Procedures for your business).