Find your audience on social media

Developing an understanding of your target audience may be the most important thing you do for your social media strategy.

The better you understand your target market, the more you’ll be able to reach the audience most likely to turn into your tribe.

What to find out more? Check out our tried and tested method for finding the correct audience on social media:

Create a buyer persona

This is a detailed description of someone who represents your target audience; demographics, behaviours, interests. Once you have a representation of your ideal customer, everything you do, create or intend should be linked to solving their problem or need.

Research platforms

Delve into data. Use it to identify the most popular channels amongst your audience. Where do they spend most of their time? Go there. For example, we know that Gen Z festival goers will flock to TikTok, a fashion brand appealing to millennials should focus more on Instagram, and for a B2B business, LinkedIn is key.

Survey your current customers

Ask them which social media sites they use and what type of content they consume. What do they think is missing from your current content plan?

Analyse competitors

As well as looking at your audience, it’s also good to keep a close look at your competitors and see how their platforms are performing. What do they do well? What can be improved upon? Are their opportunities for your brand? Don’t just look to follower numbers, though - engagement is key.

Your social platforms, if properly harnessed, can become the most powerful weapons in your arsenal. Need help with yours? Talk to us ?? [email protected]