Find your meaningful value proposition
Johnna Lacey
Consultant, Author | Empowering business owners and nonprofits to tell their unique story to impact the world
Not every business has a grand story about how they got started. Some start in their kitchen before ballooning into a national chain of health food (okay, that’s a cool story). Or maybe someone trained extensively over the years in various avenues and when an idea came to him, he ran with it, and took his experience with him to become the CEO of a Fortune 500 company he founded.
In my case, a number of personal and professional experiences and training helped me shape my business into what it is today. I’ve been writing professionally for over 20 years; I’m a strong interviewer and love people and enjoy fashioning their experiences into amazing stories they didn’t know existed; and I know what it’s like to be your own advocate, but also how nice it is to have someone in your arena to support you.
But all this took me years to hone. And appreciate. Emotional intelligence is a huge factor in working with others, playing nice in the sandbox, as it were. Not everyone can do that.
I’ve written a lot in the last few weeks about ascertaining what makes you unique. The keys to finding your brand story.
Understanding your own value is another step in shaping your brand story. Your value proposition is your credibility. What gives you the right to service your audience? What makes your organization attractive?
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Let’s dive into that.
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About the author:
Johnna Lacey is the CEO and founder of J.M. Lacey Communications, LLC, which focuses on writing and brand storytelling, training and coaching. Built on empathy and the desire to eliminate frustration for business owners, leaders, and nonprofits, J.M. Lacey Communications seeks ways to simplify what has been unnecessarily complicated using proven systems to achieve results.
She can be reached through her website: jmlacey.com, or via email: [email protected].