Find your inner digital hero: It’s time to Hulk out

I’ve never considered myself to be antagonistic. I’m confident that there are more than a handful of people who would testify that I sit firmly at the ‘mild mannered’ end of that particular scale.

Having recently conducted a campaign around the poor levels of digital engagement at the c-suite level across the tech industry though, something occurred to me; if you really want your brand to create digital heroes, a pinch of provocation is probably a good thing.

Think about it… trying to create and maintain hero levels of presence and focus is a bit like David Banner trying to morph into Incredible Hulk with no provocation.

Positive provocation

As their in-house comms counsel, you must convince your execs that building their digital presence and engagement will benefit the brand and impact the commercial success of the company. There is an abundance of evidence online to help you do just that. A good PR agency will help identify and provide the right insights to incite those execs to cultivate a narrative and engagements which are on brand and to stay involved in the conversation. Bottom line - comatose social media accounts is just so Clark Kent.

It’s time to tear out of your comfort zone

Don’t get me wrong, Bruce Wayne is lovely and all, but who wants to be the Bruce Wayne of LinkedIn? Surely better to get your Gotham on and go Bat-tastic?

One of my personal superheroes, Steven Bartlett recently communicated that for B2B brands, LinkedIn is where it’s at and company leaders need to cash in before the platform matures and begins monetising everything. As he points out, unlike so many digital platforms, you don’t need one million connections to get one million engagements on LinkedIn.

Reputational radiation

Whether your digital hero powers originate from radiation or an animal bite, PR is the power source for enhanced reputation. Wildfire exists to help tech brands communicate effectively about what they’re doing, plus how and why they’re doing it. The success of the industry depends on brand leaders having a legitimate voice and one of the best ways to do that is to implement a comms strategy which incorporates a digital executive programme. Period.

Speak to the awesome digital-hero-creation team here at Wildfire, or another agency – but let’s all aim to be better tech industry ambassadors on LinkedIn during 2022.

And on that note, Merry Christmas to my fantastic network. Thanks for your interest and support this year and I look forward to exploring our connections further during 2022.

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Photo by John Benitez on Unsplash