Find Time For Social Media

Social media can sometimes get lost in the middle of trying to run the rest of your small business. But just because it doesn’t seem as necessary as some other aspects of your business, it is equally as important. Being able to connect online can be a key to untapped clients and business opportunities.  A few quick tips can make posting to Twitter and updating your LinkedIn that much easier.

One of the quickest ways to make social media less of a chore is to really know and understand the various outlets your small business uses. Being able to navigate, post, and interact on the sites. It makes using them that much easier. You may need to get some help with this part. With so many sites it can be confusing to remember the minute functions of each outlet.  Reach out to people who can help you understand how to use your social media to it’s fullest ability.

Blitzing social media’s ease of mobility can also find time anywhere you are to update your social media. For every major social media outlet there is an app that can be downloaded to your smartphone. Having all the apps readily available makes posting and interacting less of a chore.

Besides putting Twitter, Facebook, LinkedIn, and all your other social media on your phone, another useful app is Pocket. While Pocket is not a app used to publish posts, it can help you organize and decide what to post. Pocket allows users to create a bank of articles, videos, pictures, and links to look at a later time If you’re too busy to send a tweet about an article you read during the day, put it in your Pocket app to send out later. It saves time and helps you to keep your profiles updated.

And, now...automation. Embracing and then committing to Hootsuite and/or Buffer can make a huge difference for your social media presence. While building a presence does take time, these tools make it bearable. And the best part? Using tools will get the job done for you!

Social media is fun and adds another dimension to your small business. It shouldn’t be something you feel like you don’t have time for. By taking initiative to be organized and educated, social media will become a second nature to you.