Find the right buying signals. Leveraging Intent Data for More Effective B2B Marketing

A recent study by Forrester found that 68% of B2B marketers say that intent data is critical for their account-based marketing efforts. As Intent data becomes a more powerful tool for B2B marketers looking to understand their target audience and create more effective marketing campaigns, here's a snapshot of how intent data actually works:

• Intent data is derived from the online behavior of potential customers, such as their search history, website visits, and content consumption.
• By analysing this data, marketers can gain insights into the needs and motivations of their target audience, and use this information to create more effective messaging and content.
• Intent data can also be used to identify potential customers who are actively in-market for your products or services, allowing you to prioritise your efforts and focus on those who are most likely to convert.

To make the most of intent data, it's important to use a data provider that can provide accurate, reliable data that is relevant to your business. It's also important to use data in conjunction with other marketing tactics, such as personalisation and account-based marketing, to create a cohesive and effective strategy.

Intent data can vary, depending on how it is generated and how its scored. To understand the markers that make good intent data great, download our intent data guide below: