Find and Realize Your Organization’s 10X Potential

Investors place bets on companies by providing an infusion of cash in exchange for equity. Their goal is to receive a return on their investment. Investors often discuss return on investment in terms of multiples, which can represent a doubling (2x), tripling (3x), or even a 10x increase in the value of their equity. 10x is a common term used in the start-up world to represent the ideal return on investment, a massive return to be sure. Thus, the general goal of any investor is to identify opportunities that have 10x potential. This thinking approach is not exclusive to investing and can be applied broadly to other pursuits of unrealized potential.

For instance, imagine a company that uses outdated and cumbersome processes to track its marketing and sales department activities. In this organization, salespeople track their customer lists, touchpoints, and prospecting on static spreadsheets, and marketing develops their campaigns by stitching them together. Today, Software-as-a-Service (SaaS) has evolved into easy-to-use, programmatic, and comprehensive offerings that solve challenges related to marketing and sales. SaaS for marketing and sales is commonly referred to as Customer Relationship Management (CRM) software. In the case company – where marketing and sales are disconnected, systems are plagued by rout processes, and operations contain massive inefficiencies – we might find 10x potential by introducing a CRM.

By evaluating and re-imagining how we work, we can find 10x potential. But how does one?realize?this potential? The answer: enable disruption like an investor. While start-up companies develop from scratch, pivot to find product-market fit, and perfect their model to realize their 10x potential, established organizations must modify entrenched processes, change habits, and transform outdated business models. While realizing 10x potential is exciting for participants of financially incentivized start-ups, it is scary for participants of established organizations. This makes sense as participants in start-ups create disruption and participants in organizations experience disruption. The key then is to invite organization participants to the party, to invite them to be the disruptors instead of the disrupted.

To help your people become disruptors, you must think like an investor, make bets on their ability, and empower them to create change that makes sense for your organization. Entrepreneurs are not the only ones who can reap the rewards of disruption; you and your people can too. Effectively identifying and realizing your organization's 10x potential requires involvement, thought partnership, and leadership from those who must manifest the change and realize potential, your people.?

?If you want to chat about how I can help your organization find and realize its potential, get in touch here.?

#change #disruption #potential