Find the PAIN
Steve August
2X Acceleration for B2B Business Founders | Helping ADHD Entrepreneurs sustainably 2X productivity in 30 days | Took my first startup from idea to exit | Rocket Ship Founder Podcast Host ???
Note: I've created a schedule for ADHD Entrepreneurs. Mondays and Fridays will be dedicated to ADHD specific stuff. Tuesday and Thursday will be about more general Entrepreneur-ing. And Friday, will be whatever comes to mind. :) Today being a Tuesday, this edition is about an important concept in Entrepreneur-ing.
Recently, I had a breakthrough session with a Founder who is in the very early stages of launching his business. The big challenge is finding product market fit.
This Founder is a classic Type E - Expert Craftsperson. (Take my Founder Type Quiz Here)
Huge domain expertise in his field garnered from years of experience working inside some of the biggest companies in the space. This founder literally knows the game from the inside out.
For any Founder, this domain knowledge and behind the scenes insight is a huge strength.
But it can also work against us - and actually be a major challenge when it comes to product market fit and go to market.
Here's why:
When we are expert at something, we forget what it was like to NOT know what we know.
So our starting point is the amazing solutions we create. We're ready to give people the answers.
The problem with this is that the starting point for our customers is the pain they are dealing with.
Sometimes we are so enamored with our elegant solutions, that we get surprised when potential customers don't get it.
We need to start with their pain. Not just any pain. We need to find the PAIN.
For your business to grow easily, the pain you solve needs to be super urgent to your customers. What Perry Marshall calls their "bleeding neck pain."
The product-market fit quest is really a quest to find the PAIN.
PS Customer conversations are the best way to find the PAIN. But only if you guide the conversation effectively.
I've got a free Get the 8-Step Customer Conversation Template that has created millions in sales for B2B Founders. You can get it here for free:
Some free resources for you:
My online course created specifically for ADHD Entrepreneurs:
The Focus Formula Course - In 30 days to get out of overwhelm, claim your focus and start working to your potential. Get the system, tools and support to 2X your progress every day.
I’m sharing my journey with ADHD, how it especially impacts entrepreneurs, and why it often goes hand in hand with depression. I'll also be sharing what's working for me and what isn't. If you'd like to follow my journey, DM me and I'll put you my ADHD email list (or just follow this newsletter)
#adhd #entrepreneur #solopreneur #founder
Thought Leadership & Marketing Communications Pro | Elevating Brand Authority
3 天前Great advice. It can be difficult to go slow and have the conversations to go fast but it’s so essential for messaging development in addition to product development.
?? Transformational Coach | Trusted Advisor | Empowering Entrepreneurs to Become Fearless ??
3 天前Identifying urgent pain points is crucial for growth, and I appreciate your insights, Steve. It’s fascinating how understanding these challenges can lead to transformative solutions. For those struggling, I encourage you to dig deep and ask the tough questions—what pain are you truly solving? This exploration can unlock new opportunities for your business.
2X Acceleration for B2B Business Founders | Helping ADHD Entrepreneurs sustainably 2X productivity in 30 days | Took my first startup from idea to exit | Rocket Ship Founder Podcast Host ???
3 天前PS Customer conversations are the best way to find the PAIN. But only if you guide the conversation effectively. I've got a free Get the 8-Step Customer Conversation Template that has created millions in sales for B2B Founders. You can get it here for free: https://go.steveaugustcoaching.com/8-step-sales?utm_source=LinkedIn&utm_medium=organic&utm_campaign=newsletter&utm_id=8-step-template