Find Out Where Your Pages Are Ranking for Specific Keywords

We are on Google Search Console roll here. We have checked what keywords you actually rank for and how the users are interacting with your search results. The next most interesting thing to take a look at is what rankings / positions your pages occupy on Google’s homepage.

Here we use the last metric in the Performance report - the Average Position. The generic report shows the Average Position for all keywords you rank for. 

The drilled down report, however, shows the Average Position for each page you rank for on Google. The swings from page to page could be wild, and this makes the Average Position above not the most useful piece of data. 

This is still not the most insightful piece of data, because this is yet another average position and a page usually ranks for tens if not hundreds of keywords. They could have wide swings in rankings on their own. That’s why you select the page you care for, and check the positions of the keyword rankings for this page.

Here’s how it looks in the Google Search Console:

At this point you have useful data, especially if you ask questions like:

• Are this page rankings satisfactory? Do we rank for the keywords we care for? If yes - are we on the positions we wanted to be?
• How to improve the rankings? Run onpage optimization test? Run page load speed test? Maybe add more content to it? Interlink with content heavy content on this topic? Optimize the title?