Find out how TikTok can elevate your digital PR strategy and other ways of increasing your online presence
How you can use TikTok to elevate your digital PR strategy??
TikTok might not seem like the most obvious PR tool, but when used from a different angle it can act as an excellent tool. If you utilise it to the best of its ability you can create some brilliant stories that will be lapped up by journalists and help you build some juicy links.
Most TikTok strategy advice focuses on using the app for organic social, but if you open your eyes to the full potential of TikTok, you'll also be exposed to new opportunities for digital PR.
The main thing to remember is: place your brand right in the middle of a TikTok trend. You can do this in a multitude of different ways and as long as your client can provide a relevant comment and add to the story, then you're onto a winning piece of coverage. We explain the different ways you can do this on our blog.
Building, managing and improving your online presence ??
No matter what type of business you are,?having a strong online presence?underpins every successful marketing strategy. When we talk about online presence, we're referring to all the places that a business exists online. This is made up of different elements like a website and social media channels, but also publications on third-party websites, email lists, organic visibility and so on.?
You need to be constantly investing in and improving your online presence in order to keep up with the digitisation of the market and make yourself known in a sea of competitors. It's absolutely essential to allowing prospective customers to find you, discover what you offer, chat with you and most importantly, build up their trust in you.
Our Digital Strategist,?Sara Galbiati, delves into her top strategies for building and maintaining and improving your online presence.
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Ditch your obsession with attribution ??
Ben Wood, our Director of Growth and Innovation, discussed the need to shake your obsession with attribution and start looking towards a longer-term strategy on?The Drum?this week. But why?
Short-term marketing tactics might be easy to measure and attribute, but applying these without any long-term strategy will majorly stagger your business growth. Longer term-strategy increases your brand's awareness and should work in tandem with short term tactics, resulting in an effective approach known as performance branding.?
Find out what Ben had to say and how altering your view on what good performance looks like can have a positive effect on the trajectory of your marketing performance in the long-run.
Join us to find out how content can accelerate your paid campaigns...
Our Head of Content Marketing,?Siobhan Congreve, and our Social Media Consultant,?Jacqueline Martin, will take the floor at our HQ on the 22nd February to guide you through using content to drive value for potential customers once your paid campaign has drawn them in. Great content provides that essential next step that potential customers need in order to continue their journey with your brand.?
On top of the insights we'll be dishing out, we'll also be dishing out breakfast. Enjoy some of the best pastries in Notts and networking with like-minded people and businesses.