Find out how Powtoon is expanding its global reach into Latin America

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Imagine a tool that transforms your communications into captivating visual experiences, uniquely engaging your audience. This is the essence of Powtoon, a visual communication platform that has been empowering companies and professionals worldwide since 2012.

Endorsed by giants such as 96% of Fortune 500 companies and with more than 30 million users, Powtoon - Make Anything Interesting? is redefining how we connect and communicate... and that's a story that needs to be spread!

In this article, I explain Powtoon's strategy for conquering the Latin American market and how Meet Presto , a Fastdezine, Inc. solution, is helping this brand expand its global presence.

Discover Powtoon

Powtoon is an in-house new platform for creating video content, focusing on training, communication, and marketing. With Powtoon, you can create, manage, and distribute videos, presentations, digital ads, and various types of animated material that people actually want to watch and interact with.

Since its launch in 2012, Powtoon has grown rapidly. It has created over 100 million "Powtoons", the name given to the videos and presentations created on the platform.

"to empower individuals, teams, and companies to achieve measurable results by transforming communications into visual experiences that engage audiences, encourage connection and action, and empower marketing and HR departments."

With such an innovative solution meeting the needs of numerous industries, expanding into new markets was inevitable. And that's exactly what Powtoon has done.

Powtoon’s global expansion project

Renato Fontana, Managing Partner na Powtoon, is leading the company's expansion into the Brazilian and Latin American markets. To increase its presence in Latin America, the company has adopted various communication and marketing strategies:

Webinars

Monthly webinars are the business's main strategy for reaching and strengthening relations with its target audience. These videoconferences are streamed on YouTube, with links to each event regularly updated and shared on LinkedIn, where they also prospect B2B leads.?

The webinars offer valuable insights, empower marketing and HR departments, and foster interaction with companies across various sectors. During these sessions, the Powtoon team shares knowledge to help the audience enhance their agility and autonomy in content creation.

Event promotion

Renato's and Powtoon's profiles share materials from past events and announce upcoming meetings. This lets interested parties stay informed about the latest news and register for future webinars.

>> Check out their most recent post: How does animation benefit learning and development?

Lead Prospecting on LinkedIn

Powtoon makes the most of LinkedIn to prospect B2B leads and schedule meetings through Presto. Want to find out the details of this strategy? Read on below.

How Presto assists Powtoon's global expansion project

Since September 2023, Presto has been collaborating with Powtoon to expand the reach of its solutions to an ever-growing audience. By leveraging cutting-edge technologies and the expertise of Marketing and Sales specialists, Presto has been able to prospect and qualify B2B leads, using a personalized approach.

As a result, our team engages the target audience to participate in the webinars promoted by Powtoon and schedules meetings with decision-makers who are ready to close sales.

To begin this work, we identified the client's needs, persona and objectives. With Powtoon's help, we defined the initial strategy, which, in this case, focused on increasing the network of Renato's LinkedIn profile with monthly events promoted by his company.

This strategy quickly evolved. In addition to running campaigns to attract leads to the webinars and monitoring Renato's profile, we began following up and scheduling meetings with this highly engaged audience. The combination of these actions has proven to be highly effective. Through them, we have achieved:

• Increase the reach of the communications with an ever-increasing number of subscribers and engaged participants in the webinars;?
• Firmly establish Powtoon’s presence in Latin America, by solidifying its position as a leader in visual communication solutions;?
• Scheduling 2 to 3 meetings per week with decision-makers, which showcases the significant interest and engagement of companies in Powtoon's solutions, underscoring Presto's effectiveness in scheduling meetings.

LinkedIn serves as the primary tool for executing this strategy, facilitated by Sales Navigator and Octopus CRM. Every week, we send out 150 invitations to new leads with personalized messages; all of this is validated with Powtoon before its implemented.

However, despite employing cutting-edge technology in our campaigns, our strength lies in the intelligence and expertise of our team, dedicated to delivering results and consistently placing Powtoon at the forefront of decision-making.

Renato, managing partner at Powtoon, points out:

Gustavo Salles is Presto's campaign manager and has been working with Powtoon since the beginning of the project. Working closely with Tainá Vieira, the campaign executor, he monitors daily results and emphasizes the critical role of their collaboration with Powtoon in the strategy's success:

“I want us to continue the excellent work we've been doing. We've built a strong relationship with the Powtoon team, and every alignment with Renato has shown significant progress. I look forward to continuing our collaboration and achieving even more results based on Powtoon’s needs” — Gustavo Salles, Presto's Campaign Manager.

The collaboration between Powtoon and Presto holds the promise of delivering even more positive results. It's a privilege for us to be part of this journey and assist Powtoon in its expansion journey.

Feeling inspired by this case? Interested in boosting your B2B sales too? Come and talk with me!