Find out how Growing Innovations are redefining the beauty industry..

The trends and innovations are at such a pace that it leaves no field untouched. The ecosystem in the beauty has transformed magnificently over the past few years. To say the beauty industry is on the feat wouldn't be wrong. It is hard to keep up with what is trending, by, the way the creativity and technology are joining hands, from the past few years. We are all set to experience the brilliance after the Virtual innovation and product innovation both have joint hands together.

A huge amount is invested in the experimentation of new products. The beauty industry is the one who builds own self-supporting system and grabs the attention of the customers. It is important to be consistent with the changes that keep up with how the beauty industry is changing. Some unconventional beauty brands gave an insight into what trends and innovations will shape the beauty industry. 

Artificial Intelligence and Customization

Have you ever thought of using the candle wax in body butter? Well, this is the fascinating fact about the beauty that what isn’t thinkable can be turned into a full-fledged product. Nowadays customized skincare is gaining popularity. Even after enormous beauty brands, their goals remain the same, i.e. providing skincare to every individual. They do this by asking consumers to answer a series of questions like their skin type, daily routine, food consumption habits, and so on.

Recent time has also seen artificial intelligence playing an important role in the making. “Artificial Intelligence in the beauty industry is the new upcoming thing. Many international brands are adopting the same; they are trying to create personalized products depending upon the specific problem of the customer. So, there will be tailor-made products for each individual rather than a generic skin type product,” said Jinal Jain & Mahima Doshi, Founders of Anour- Treat YourSelf. 

Go-Green and Vegan

These days we can found a rise in the usage of biodegradable, and recyclable packagings as the entrepreneurs at present are more concerned about nature.

Giving insight into Gaurav Aggarwal, CEO of One Life and director Lasons India said how natural ingredients have become the necessary ingredients in the beauty industry.

“Companies are moving towards more sustainable ingredients used to make the product. Also, innovative products have come across the spectrum, like the vegan concept in cosmetics,” he said.

Hemp Infused and Athleisure Beauty 

A few years ago the cannabis was taboo, but now it is being a significant element in the health and wellness sector. “The virtues of hemp for skin are amazing. Hemp seed oil in itself is a moisturizer and is rich in fatty acids, so it is still a strong skincare ingredient. It includes a high concentration of vitamins A, B, D and E and is rich in antioxidants. In fact, we are launching a body wash with Hemp Seed and Neem which not only acts a moisturizer but is also antibacterial and antifungal,” said Yash Hisaria, Founder, and CEO- ST. D’VENCE.

Along with taboo Athleisure Beauty is also at a significant rise in their products and experiences are increasingly being associated with health, fitness, and wellness.

“Post-workout beauty products are becoming as much an important routine as the workout itself. Evidence of fitness and beauty’s convergence is evident in the active beauty category. For example, the Tea Tree Body wash with Eucalyptus and Peppermint oil, cater to that segment to emphasize on post-workout benefits of cleaning up and calming down,” adds Hisaria. 

In the running lifestyle, we see everything changing at a fast pace and in the beauty business one needs to run faster. Only beauty business is the consumer sector which is growing rapidly. And these six trends are just a small bit of what lies ahead.