Go Big or Go Home!

Small businesses, startups and early stage companies tend to have limited resources. So, the classic small business response is to go from project to project and emergency to emergency boasting about being nimble rather than getting on track to achieve business objectives. Find below 6 valuable marketing tactics to get your small business look really big and keep you on track to success.

1. Know your niche – don’t try to be for everyone

Don’t try to be a great product for everyone - this won’t work as nothing is in fact for everyone. Try to be specialized for one target group. It makes you look more professional and you have the chance to make one target group happy. Try to find out who your customers are and what they want. Of course it is not so easy when you are having only a few ones, but try to think about people who might need your product. Bear in mind that you don’t want to define your niche so small or obscurely that it’s something people won’t search for. Think in terms of an aspect of an existing topic.

2. Build a plan

Many small businesses brag about being nimble. What this often means is that their limited staff is quick to respond to the next issue confronting them. I don’t want to say that this is wrong as it is sometimes necessary, but try to build a business plan. The goal is to have a good strategy that provides a framework for keeping your business on track to grow by building its brand, attracting new customers and closing great sales opportunities.

Hint: Use this Business Model Canvas template to focus on your plan to success, not waste your time on anything else.

3. Create a brand from day one ... Read more ...